Carol Wang

Liping Xu

Heidi Feng

On 27 October, Rouse International, together with its strategic partner Lusheng Law Firm, successfully concluded the “IP Gathering” event. This IP Gathering focused on the new Trademark Law to be implemented in 2027 and on the protection of enterprises’ core intellectual property rights.
The guest speakers delivered presentations, first sorting out the historical evolution of China’s trademark system, and then interpreting the core logic of this round of amendments, namely the shift from “registration certificates” to genuine use and goodwill protection. The discussion focused on the governance of bad-faith applications and use, the clearance of idle trademarks, and cross-class and cross-border protection of well-known trademarks. This was followed by corporate service case studies illustrating the importance of name clearance, cross-disciplinary collaboration and the assetisation of evidence, and extending to evidence collection for trade secrets, trademark infringement involving refurbished products, as well as new types of trademarks and unfair competition cases.
&nbsp;
<h2 style="text-align: center;">Speakers</h2>
(In order of appearance)
<h3 style="text-align: center;">Keynote Speech&nbsp;· How IP Services Co-evolve with Client Needs in the Age of AI:</h3>
Jeremy Newman, Chief Commercial Officer, Rouse International UK Office
<img style="display: block; margin-left: auto; margin-right: auto;" src="https://media.umbraco.io/lusheng/jfmjp2u2/image-9.jpg?mode=max&amp;anchor=&amp;width=758&amp;height=505" alt="" width="758" height="505">
As the opening speaker, Jeremy shared Rouse Group’s observations and reflections around the topic “How IP Services Co-evolve with Client Needs in the Age of AI”. He pointed out that as AI and other new technologies continuously reshape enterprises’ innovation and operational models, IP teams are facing increasingly complex decision-making environments and higher management requirements. At the same time, clients’ expectations of IP services have evolved from single-dimensional professional support to encompass industry insights, commercial understanding and strategic alignment. In Jeremy’s view, in an era of accelerated technological transformation, how to effectively combine professional judgment with innovative tools and continuously create value for enterprises has become a key issue of common concern across the entire IP industry.
&nbsp;
<h3 style="text-align: center;">Keynote Speech&nbsp;·&nbsp;The Past and Present of China’s Trademark Legal Regime:</h3>
Melanie Zhu, Partner, Rouse International
<img src="https://media.umbraco.io/lusheng/btyil3vz/image-10.jpg?mode=max&amp;anchor=&amp;width=771&amp;height=513" alt="" width="771" height="513">
With the theme “The Past and Present of China’s Trademarks”, Melanie Zhu systematically reviewed the development of China’s trademark system. From the “wule gongming” practice of marking artisans and goods in the Spring and Autumn and Warring States periods, to the bronze advertising plate of the Northern Song “Jinan Liu’s Fine Needle Shop” embodying the prototype of trademarks, and then to the time-honoured Chinese brands inherited from the Ming and Qing dynasties to this day, China’s ancient commercial practices already contained rich trademark concepts. She also revisited the tortuous development of China’s modern and contemporary trademark legislation: from the drafting of the first modern trademark regulations in 1904, to the successive implementation of the Trademark Laws of 1923 and 1930 under three different regimes; and, after the founding of the People’s Republic of China, from the 1950 Provisional Regulations on Trademark Registration and the 1963 Regulations on Trademark Administration, to the establishment of the Trademark Law in 1982, followed by four subsequent amendments, culminating in the comprehensive revision and systematic reconstruction of the Trademark Law in 2026. Viewed over a century of legal development, the evolution of China’s trademark system not only bears witness to the continuous enhancement of IP protection, but also reflects the changing times of the country’s economic and social development.
&nbsp;
<h3 style="text-align: center;">Keynote Speech&nbsp;· Core Amendments to the Trademark Law:</h3>
Laura Zhao, Senior Trademark Agent, Rouse International
<img src="https://media.umbraco.io/lusheng/2rkejp5s/image-4.jpg?mode=max&amp;anchor=&amp;width=773&amp;height=515" alt="" width="773" height="515">
Laura Zhao presented the core amendments to the new Trademark Law, which she organised into three main threads: “use requirements running throughout, full-chain governance of bad faith, and strengthened protection measures and new confirmation channels for well-known trademarks”. The value of a trademark lies not only in its registration certificate, but more importantly in its genuine use and the accumulation of goodwill. Online use has been explicitly recognised as a statutory form of use; misleading “scheming trademarks” may be fined, cancelled and subjected to public supervision; trademarks that are not used for a long period may be cleared ex officio. Bad-faith hoarding is intercepted from the application stage, and bad faith in registration, use and litigation is also regulated. Unregistered well-known trademarks may obtain cross-class protection, and new confirmation channels have been added in the field of anti-unfair competition and for overseas enforcement. Enterprises need to simultaneously review their trademark portfolios, implement tiered protection, and coordinate use evidence with protection strategies.
&nbsp;
<h3 style="text-align: center;">Keynote Speech&nbsp;·&nbsp;Corporate Trademark Management and Empowerment by Agencies:</h3>
Melvin Mei, Partner, Rouse International
<img src="https://media.umbraco.io/lusheng/jvddwdgx/image-5.jpg?mode=max&amp;anchor=&amp;width=763&amp;height=508" alt="" width="763" height="508">
Melvin Mei introduced corporate trademark management and empowerment by agencies, focusing on how corporate trademark management can evolve from “obtaining registration” to brand asset lifecycle management featuring “earlier assessment, continuous use and effective enforcement”. In the first case, legal assessment was brought forward to the naming stage, where a workshop was used to screen candidate names layer by layer, thereby reducing rework before product launch and uncertainties in registration. In the second case, a single point of contact coordinated opposition, investigation, design, administrative and litigation teams, while simultaneously blocking applications, preserving evidence and preventing non-use cancellation. The third case advocated the assetisation of evidence, by continuously building a dual-track evidence base of reputation and enforcement achievements, so that the same set of materials can support non-use cancellation defences, well-known trademark protection, infringement damages and prior use defences.
&nbsp;
<h3 style="text-align: center;">Keynote Speech&nbsp;· Evidence Collection Strategies in Trade Secret Cases:</h3>
Heidi Feng, Key Account Manager, Lusheng Law Firm
<img src="https://media.umbraco.io/lusheng/nztngmti/image-7.jpg?mode=max&amp;anchor=&amp;width=767&amp;height=511" alt="" width="767" height="511">
Heidi Feng introduced evidence collection strategies in trade secret cases, with this session focusing on evidence collection and corporate governance in trade secret matters. Technical secrets account for about two-thirds of cases, and staff mobility is the main source of leakage. Common reasons for losing cases include unclear points of secrecy, inadequate confidentiality measures and incomplete chains of evidence. The technical secrets case study emphasised assessing secrecy from the perspective of the overall technical combination, and applying the “possibility of access + substantial similarity” approach in conjunction with appraisal and review of independent R&amp;D evidence. Business secrets also include specific projects, conditions and business opportunities. In-house legal teams need to coordinate policies, contracts, physical segregation, access control, exit audits and digital footprints, thereby forming a closed loop of ex ante prevention, ongoing management and ex post enforcement.
&nbsp;
<h3 style="text-align: center;">Keynote Speech&nbsp;·&nbsp;Reconstructing the Criteria for Determining Trademark Infringement in Refurbished Products:</h3>
Liping Xu, Head of Patent Litigation, Lusheng Law Firm
<img src="https://media.umbraco.io/lusheng/pexltixk/image-8.jpg?mode=max&amp;anchor=&amp;width=777&amp;height=518" alt="" width="777" height="518">
Liping Xu introduced the criteria for trademark infringement in refurbished products, with this session re-examining the standards for determining trademark infringement in refurbished products. Previous cases mainly focused on source confusion and whether the degree of modification substantially affected the nature of the goods and consumer choice, while also taking into account the recycling and reuse of resources. The case study centred on escalator “step refurbishment”: the defendant used second-hand genuine parts, and the products did not undergo the substantial changes required under traditional theories, making it difficult to find infringement solely under the framework of source confusion. The speaker instead introduced public safety and the quality-guaranteeing function of trademarks, using evidence such as changes in powder coating thickness to demonstrate safety risks. The court ultimately held that the conduct in question undermined the quality-guaranteeing function of the trademark.
&nbsp;
<h3 style="text-align: center;">Keynote Speech&nbsp;· New Types of Trademarks and Unfair Competition Cases:</h3>
Carol Wang, Director of the Shanghai Office, Lusheng Law Firm
<img src="https://media.umbraco.io/lusheng/zlqmwkxv/image-3.jpg?mode=max&amp;anchor=&amp;width=774&amp;height=516" alt="" width="774" height="516">
Carol Wang presented six trademark, copyright and unfair competition cases handled by Lusheng, showcasing the latest judicial practice in infringement determination and damages in relation to new and complex cases. These included: defining the boundary between infringement and fair use in “compatible + trademark” scenarios based on trademark use, descriptive truthfulness, necessity and actual confusion; litigation strategies for cross-class protection of well-known trademarks, including how to make full use of pre-litigation enforcement measures and evidence of the counterparty’s bad faith to obtain punitive damages; how to collect and present evidence to protect packaging and trade dress that combine functional and decorative elements; how, in cases of conflicting rights (such as where the defendant’s use of a trademark is consistent with its registration status), to obtain findings of infringement and high damages by asserting prior rights; the conditions for the grant of interim injunctions and the choice of jurisdiction; and key evidentiary points for securing high damages awards for works of fine art.
&nbsp;
<h3 style="text-align: center;">Keynote Speech&nbsp;·&nbsp;Online Brand Enforcement Strategies:</h3>
Isabel Liang, Consultant, Rouse International
<img src="https://media.umbraco.io/lusheng/tt4bvbo0/image-11.jpg?mode=max&amp;anchor=&amp;width=767&amp;height=511" alt="" width="767" height="511">
Isabel Liang introduced an online brand enforcement strategy tool soon to be launched by Rouse, proposing that online enforcement should shift from “taking down links” to sustainable brand protection. The strategy includes cross-platform monitoring, verification of authorised channels, evidence review, target classification, test purchases and appraisal, and escalated penalties for repeat infringing stores, with AI supporting monitoring, classification and takedowns. The O2O module further identifies high-risk sellers and associated networks.
This session aimed to help enterprises upgrade IP management from ex post case handling to a brand asset governance system that runs through application, use, maintenance and enforcement, providing the audience with IP insights of both theoretical and practical value.
At the end of the event, we also introduced Rouse International’s latest investments in tool development for online enforcement, sharing how digital technologies can empower brand protection, market monitoring and infringement governance.
&nbsp;
&nbsp;
<h2>Event Highlights · Outlook</h2>
<img style="display: block; margin-left: auto; margin-right: auto;" src="https://media.umbraco.io/lusheng/0lamz51c/image-9.jpg?mode=max&amp;anchor=&amp;width=768&amp;height=431" alt="" width="768" height="431">
<img style="display: block; margin-left: auto; margin-right: auto;" src="https://media.umbraco.io/lusheng/cvnnxmoc/image-5.jpg?mode=max&amp;anchor=&amp;width=771&amp;height=512" alt="" width="771" height="512">
&nbsp;
<h2>Rouse Speakers</h2>
<h3>Jeremy Newman</h3>
Chief Commercial Officer
Rouse International UK Office
Jeremy has nearly 30 years of experience in the fields of intellectual property and business development, with a global commercial strategic perspective, and is committed to driving Rouse to become a world-leading IP services firm that meets client needs. His professional capabilities have been highly recognised by internationally authoritative legal ranking institutions such as Chambers &amp; Partners and Managing IP. He actively promotes the development of international IP practice, having served multiple consecutive terms as Co-Vice Chair of the International Trademark Association (INTA) Anti-Counterfeiting Committee, and currently serving as a member of the Research Advisory Council. He is frequently invited to deliver keynote speeches at high-level international forums.
Email: jnewman@rouse.com
&nbsp;
<h3>Melanie Zhu</h3>
Partner, Head of the Shanghai Trademarks and Brands Team
Rouse International
Zhu Xiaolan is a seasoned expert in the field of trademarks and brands, with expertise in all aspects of trademark and brand-related work, from planning and managing protection and enforcement in China to global portfolio development and protection, and has over 20 years of hands-on experience. She is highly trusted by numerous leading domestic and international enterprises, with clients spanning industries such as personal care, automotive and auto parts, fast-moving consumer goods, home and sanitary ware, beauty and personal care, luxury goods and emerging technology and innovation sectors. She has deep experience in the Chinese market and focuses on coordinating comprehensive brand-related work in China for international clients. She is also adept at handling complex trademark disputes, and some of her cases have been selected as “Annual Typical Cases in Trademark Review” by the China National Intellectual Property Administration. At the same time, she actively supports Chinese enterprises in going global by providing trademark portfolio and enforcement strategies. Zhu Xiaolan has been recognised by many authoritative domestic and international institutions and media, including World Trademark Review, and was shortlisted for the “Managing IP Asia-Pacific Awards: China Practitioner of the Year”.
Email: mzhu@rouse.com
&nbsp;
<h3>Melvin Mei</h3>
Partner
Rouse International
Mei Yuan has focused on the field of intellectual property for about 20 years and has extensive experience in the planning, commercialisation, protection and enforcement of trademarks, designs and copyrights. He is skilled in managing trademark portfolios, handling prosecution and validity matters, and coordinating enforcement projects, serving large domestic and international multinational enterprises in industries such as technology, pharmaceuticals, biosciences and consumer goods. He has overseen numerous complex trademark dispute cases, covering validity, administrative and civil litigation and administrative enforcement, and has secured many favourable judicial judgments and administrative decisions for clients. Mei Yuan has received multiple industry recognitions, including being selected into the talent pool of the China Trademark Association and being rated as a “Senior Trademark Agency Talent”. He has served as a practice mentor for Master of Laws students at the Shanghai University of Political Science and Law, and is currently a member of the International Trademark Association (INTA) Designs Committee. He has also been invited to express professional views in many well-known domestic and international legal media, such as Managing Intellectual Property (MIP), World Intellectual Property Review (WIPR) and World Trademark Review (WTR).
Email: mmei@rouse.com
&nbsp;
<h3>Laura Zhao</h3>
Senior Trademark Agent
Rouse International
Zhao Guihua is a highly experienced trademark agent who provides professional services on trademark protection and brand strategies, including prosecution, validity, dispute resolution and overseas registrations, while also coordinating patents, enforcement and litigation-related work for clients, thereby offering comprehensive IP service solutions. She has been recognised by the China Trademark Association as a “Gold Service Individual in Trademark Agency”.
Email: lzhao@rouse.com
&nbsp;
<h3>Isabel Liang</h3>
Consultant
Rouse International
Liang Yuanming has over 10 years of professional experience in online IP enforcement, focusing on infringement monitoring and enforcement strategy development on e-commerce platforms. She is well-versed in the characteristics of online environments in China and Southeast Asia, and is adept at building multidimensional brand protection systems, with outstanding strengths in designing cross-border enforcement solutions. Her client base covers industries such as fast-moving consumer goods, luxury goods, technology, pharmaceuticals and emerging consumer brands. She leads and manages more than 100 online enforcement projects each year, serving both internationally renowned enterprises and rapidly growing emerging brands. She has achieved remarkable results in e-commerce enforcement, successfully extending enforcement coverage from the Greater China region to Southeast Asia, and is skilled at effectively converting online leads into offline enforcement actions, significantly enhancing brand protection outcomes.
Email: iliang@rouse.com

IP Gathering Review: Foresight and Response to 2027 Trademark Law Reform and Core Asset Protection

Sophia Hou

On 30 October, the “Su Zhi Escort” Training and Salon on Foreign-related Intellectual Property Protection for Enterprises Going Global, hosted by the Lianyungang Intellectual Property Protection Center, was successfully held. Representatives of relevant export-oriented enterprises in Lianyungang, heads of the intellectual property rights protection and assistance centers in various counties and districts, and heads of the sub-centers of the Municipal Intellectual Property Protection Center attended the event.
Sophia Hou, Director of the Guangzhou Branch of Lusheng Law Firm, was invited to participate in the thematic salon on “Analysis of New Phenomena of Overseas Infringement and Corporate Response Strategies”, and Phoebe Wu, Consultant of Rouse International and Strategic Partner of Lusheng, delivered a thematic presentation on “Steady Expansion Overseas: Insights into Overseas Online Markets and Practical IP Protection”.
With the accelerating pace of Chinese enterprises “going global”, overseas online markets have become an important battleground for many enterprises. However, the ever-changing rules of cross-border e-commerce platforms, the lagging layout of overseas intellectual property rights, and frequent malicious infringement litigation have posed more stringent challenges to enterprises’ overseas compliance operations and rights protection responses. During this event, the two speakers engaged in in-depth exchanges with the participants on these issues.
&nbsp;
<h2>Thematic Salon: Analysis of New Phenomena of Overseas Infringement and Corporate Response Strategies</h2>
Attorney Sophia Hou, drawing on multiple cases handled by Lusheng in the field of foreign-related intellectual property services, engaged in in-depth communication with the guests on site. She has long focused on intellectual property rights protection for enterprises going overseas and is particularly familiar with rights protection pathways and operational essentials in Southeast Asia. Based on these practical experiences, she shared specific approaches for enterprises to avoid pitfalls and effectively protect their rights in the process of going global, thereby helping enterprises more effectively safeguard their intellectual property rights in overseas markets.
<img src="https://media.umbraco.io/lusheng/fofbg3it/image-7.jpg?mode=max&amp;anchor=&amp;width=750&amp;height=422" alt="" width="750" height="422">
Photo of the event
&nbsp;
<h2>Keynote Speech: Steady Expansion Overseas: Insights into Overseas Online Markets and Practical IP Protection</h2>
Rouse International Consultant Phoebe Wu provided an in-depth analysis of the current business ecosystem and potential risks in overseas online markets. From the perspective of corporate practice, she elaborated on core practical skills such as forward-looking planning of overseas trademarks and patents, mechanisms for responding to platform complaints, and online evidence preservation, thereby helping enterprises build a robust intellectual property “firewall” in the course of “going global”.
<img src="https://media.umbraco.io/lusheng/ffajn2ob/1-2.jpg?mode=max&amp;anchor=&amp;width=759&amp;height=569" alt="" width="759" height="569">
Rouse International Consultant Phoebe Wu
&nbsp;
<h2>Rouse Speaker</h2>
<h3>Phoebe Wu</h3>
Consultant
Rouse International
Phoebe Wu has been deeply engaged in the field of online intellectual property rights protection for nearly 10 years, focusing on intellectual property protection on e-commerce platforms and social media. She is well versed in rights protection rules and practical operations and is adept at providing clients with full-process services such as online infringement monitoring, takedown complaints, and rights protection strategy formulation. Her client base covers well-known domestic and international brands in industries such as toys, fashion, entertainment, luxury goods, and fast-moving consumer goods. Through regular visits to e-commerce platforms and in-depth cooperation, she has tailored high-return online rights protection solutions for numerous consumer brands, effectively helping clients increase official sales and market competitiveness. She has repeatedly achieved outstanding results in the field of e-commerce rights protection, having successfully designed and implemented online rights protection programs for many overseas listed companies, completed special campaigns for comprehensive online infringement clean-up, and cooperated with major platforms to carry out targeted test purchase projects.
Email: pwu@rouse.com

Sophia Hou, director of Lusheng Guangzhou branch, spoke at Lianyungang “Su Zhi Huhang” salon

Landy Jiang

August Zhang

Sharon Qiao

<h2>A Twenty-Year Pact: Old Friends Gather in Shanghai</h2>
On the evening of 27 October, clients, partners, Lusheng partners, as well as former colleagues of Lusheng gathered together at the rooftop of The Shanghai EDITION on the Bund to jointly celebrate the twentieth anniversary of Lusheng’s establishment.
For many, this was not only an anniversary celebration, but also a rare reunion—there were clients who have journeyed together with Lusheng for many years, Lusheng colleagues and strategic partners who have worked side by side, as well as former colleagues who once fought together in the same team and are now each excelling in their own paths.
Everyone raised their glasses in celebration, reminiscing about friendships, sharing stories and exchanging insights in a relaxed and warm atmosphere, jointly celebrating this milestone moment that belongs to all who have travelled this road together.
&nbsp;
<h2>Twenty Years Together: Gratitude to Every Companion Along the Way</h2>
At the beginning of the reception, Director of Lusheng Law Firm, Landy Jiang, and Director of the Shanghai Office, Carol Wang, jointly reviewed Lusheng’s twenty-year journey.
<img style="display: block; margin-left: auto; margin-right: auto;" src="https://media.umbraco.io/lusheng/uzcpk5g5/第一.webp?mode=max&amp;anchor=&amp;width=774&amp;height=529" alt="" width="774" height="529">
Left: Carol Wang, Director of Lusheng Shanghai Office
Right: Landy Jiang, Director of Lusheng
&nbsp;
Twenty years ago, Lusheng set sail in Beijing. These twenty years coincided with a period of rapid development in China’s intellectual property industry. Lusheng has not only been a witness to the development of the industry, but has also had the privilege of accompanying numerous clients along the way, jointly meeting challenges and seizing opportunities.
From a small team of only a few people at the outset to the current development pattern covering Beijing, Shanghai and Guangzhou, and connecting the world through the Rouse global network, Lusheng has consistently accompanied clients and partners, safeguarding their brand value and innovation achievements at different stages of their development.
Along the way, what Lusheng has gained is not only experience and achievements, but also the trust of clients and partners, as well as precious friendships and long-term partnerships.
Looking back on the past twenty years, the achievements are worth remembering, but what is most precious are the people who have journeyed together.
&nbsp;
<h2>Rooted in China, Connected to the World</h2>
Subsequently, as Lusheng’s long-standing strategic partners, Luke Minford, Chief Executive Officer of Rouse, and Hatty Cui, General Manager of Rouse China, extended their sincere congratulations on Lusheng’s twentieth anniversary and reviewed the twenty years of cooperation between the two sides.
<img style="display: block; margin-left: auto; margin-right: auto;" src="https://media.umbraco.io/lusheng/dg1bzl50/第二.webp?mode=max&amp;anchor=&amp;width=757&amp;height=530" alt="" width="757" height="530">
Left: Luke Minford, Chief Executive Officer of Rouse
Right: Hatty Cui, General Manager of Rouse China
&nbsp;
Over the past twenty years, Lusheng and Rouse have maintained close cooperation under the “One Team” philosophy, accompanying foreign-invested enterprises entering China and protecting their intellectual property and brand value in China, while also assisting Chinese enterprises in going global by providing them with professional support across jurisdictions.
From the early days when foreign-invested enterprises entered and deeply cultivated the Chinese market, to the present when more and more Chinese enterprises are stepping onto the international stage, the two sides have jointly witnessed and promoted the growth of enterprises at both ends at different stages, and look forward to continuing to work together in the next twenty years to create more value.
&nbsp;
<h2>Staying True to Our Original Aspiration, Moving Forward into the Future</h2>
At the conclusion of the speeches, Founding Partner of Lusheng, August Zhang, and Senior Partner, Sharon Qiao, shared their reflections from a more personal perspective.
<img style="display: block; margin-left: auto; margin-right: auto;" src="https://media.umbraco.io/lusheng/xkqhzn5z/第三.webp?mode=max&amp;anchor=&amp;width=763&amp;height=508" alt="" width="763" height="508">
Left: August Zhang, Founding Partner of Lusheng
Right: Sharon Qiao, Senior Partner of Lusheng
&nbsp;
Over the past twenty years, the industry environment has been constantly changing, but adherence to professional excellence, emphasis on client value, and investment in talent and team development have always been the core principles most cherished by Lusheng.
Standing at this new starting point of the twentieth anniversary, they also expressed their expectations for the future: to maintain their original aspiration and passion, to innovate while inheriting, to remain steadfast while growing, and to work together with clients, partners and the team to write the story of the next twenty years.
As was said in the sharing that evening: the twentieth anniversary is a milestone, and even more so a new departure.
&nbsp;
<h2>20 Years Together</h2>
The most unforgettable part of the evening was not only the sharing on stage—
It was the familiarity and joy of meeting long-standing clients and old friends again; the blessings and companionship from those who travelled specially across regions and time zones; the lively conversations among colleagues and former colleagues from different offices reuniting after a long time; and the deepened camaraderie forged by this gathering.
Over the past twenty years, many people have accompanied Lusheng for part of the journey, and many others have remained companions all the way to this day. It is precisely these precious encounters, trust and friendships that together constitute the story of Lusheng’s twenty years.
&nbsp;
Twenty years record the course of Lusheng’s development; they also record the people and stories along the way.
We extend our gratitude to all clients, partners, friends, former colleagues and every member of Lusheng. Because of you, there is Lusheng’s twenty years.
In the future, we look forward to continuing this journey together.
Lusheng and Friends, 20 Years Together. And Many More to Come.
The entire celebration was hosted by Attorney Heidi Feng, Head of Key Accounts at Lusheng.
<img style="display: block; margin-left: auto; margin-right: auto;" src="https://media.umbraco.io/lusheng/mf3ohms0/第四.webp?mode=max&amp;anchor=&amp;width=763&amp;height=509" alt="" width="763" height="509">
Heidi Feng, Head of Key Accounts at Lusheng
&nbsp;
<h2 style="text-align: left;">Highlights from the Event</h2>
<img style="display: block; margin-left: auto; margin-right: auto;" src="https://media.umbraco.io/lusheng/50dmjgkt/image-10.jpg?mode=max&amp;anchor=&amp;width=774&amp;height=435" alt="" width="774" height="435">
&nbsp;
<img style="display: block; margin-left: auto; margin-right: auto;" src="https://media.umbraco.io/lusheng/3lrfxiq0/image-11.jpg?mode=max&amp;anchor=&amp;width=778&amp;height=438" alt="" width="778" height="438">
&nbsp;
<img style="display: block; margin-left: auto; margin-right: auto;" src="https://media.umbraco.io/lusheng/yyibfjjd/image-12.jpg?mode=max&amp;anchor=&amp;width=776&amp;height=436" alt="" width="776" height="436">
&nbsp;
<img style="display: block; margin-left: auto; margin-right: auto;" src="https://media.umbraco.io/lusheng/f0vdv3x2/image-13.jpg?mode=max&amp;anchor=&amp;width=785&amp;height=441" alt="" width="785" height="441">
&nbsp;
<img style="display: block; margin-left: auto; margin-right: auto;" src="https://media.umbraco.io/lusheng/cv5hq4v5/image-14.jpg?mode=max&amp;anchor=&amp;width=787&amp;height=443" alt="" width="787" height="443">
&nbsp;
<img style="display: block; margin-left: auto; margin-right: auto;" src="https://media.umbraco.io/lusheng/h1gbo5i2/image-15.jpg?mode=max&amp;anchor=&amp;width=787&amp;height=443" alt="" width="787" height="443">
&nbsp;
<img style="display: block; margin-left: auto; margin-right: auto;" src="https://media.umbraco.io/lusheng/n0eexry3/image-16.jpg?mode=max&amp;anchor=&amp;width=786&amp;height=442" alt="" width="786" height="442">

Lusheng and Friends, Celebrating 20 Years Together

On 10 September, the INTA Thematic Forum, co-organized with the participation of Lusheng Law Firm, was successfully held in Shanghai. Ms. Wang Shan, Director of the Shanghai Office and Co-head of the Dispute Resolution Practice, was invited to deliver a thematic presentation, and Ms. Yang Yi, Partner at Rouse and strategic cooperation partner of Lusheng Law Firm, was invited to moderate the first half of the event.
The forum brought together over one hundred guests from government authorities, judicial bodies, enterprises and professional service institutions. In-depth discussions were conducted around core topics such as protection of trade dress and brand get-up and cross-departmental collaboration within enterprises. Ms. Heather Steinmeyer, Chief Policy Officer of INTA, attended the event and delivered a welcome address.
<img style="display: block; margin-left: auto; margin-right: auto;" src="https://media.umbraco.io/lusheng/crobxxen/640.webp?mode=max&amp;anchor=&amp;width=755&amp;height=503" alt="" width="755" height="503">
First half of the event
During the thematic presentations in the first half, representatives from administrative enforcement, procuratorial and judicial authorities, together with practitioners, provided professional insights from multiple perspectives.
Han Xiao, Head of the Intellectual Property Division of the Huangpu District Administration for Market Regulation (Intellectual Property Office) of Shanghai, drew on administrative enforcement practice to introduce Shanghai’s efforts to strengthen the protection of trademarks and commercial signs. Lu Chuan, Deputy Director of the Intellectual Property Procuratorial Department of the Shanghai People’s Procuratorate, interpreted Shanghai’s full-chain judicial protection measures for intellectual property based on the procuratorate’s performance of its IP functions, and analyzed the application of law and the boundary between criminal and civil matters in criminal IP cases. Zhang Ying, Judge of the Intellectual Property Tribunal of the Shanghai High People’s Court, based on adjudication practice, explained the logical connections among the protection of trademarks, copyright, design patents and anti-unfair competition, and clarified the scope of protection and boundaries of application of various rights.
Shen Meili, Head of Legal Affairs of Shanghai Shangmei Cosmetics Co., Ltd., shared practical experience in trade dress protection from the perspective of corporate brand management.
<img style="display: block; margin-left: auto; margin-right: auto;" src="https://media.umbraco.io/lusheng/vjcjngwh/640-1.webp?mode=max&amp;anchor=&amp;width=756&amp;height=503" alt="" width="756" height="503">
Wang Shan, Director of Lusheng’s Shanghai Office and Co-head of the Dispute Resolution Practice
<img style="display: block; margin-left: auto; margin-right: auto;" src="https://media.umbraco.io/lusheng/5eujnnug/640-2.webp?mode=max&amp;anchor=&amp;width=757&amp;height=504" alt="" width="757" height="504">
Yang Yi, Partner at Rouse
Wang Shan, Director of Lusheng Law Firm’s Shanghai Office and Co-head of the Dispute Resolution Practice, analyzed the advantages and limitations of different enforcement paths in brand protection. She recommended that enterprises focus on their core brand assets, make early arrangements for trademark, copyright, design patent and anti-unfair competition protection, continuously consolidate the rights foundation and preserve evidence of use, and select coordinated enforcement strategies according to the dispute scenario so as to enhance the precision of brand protection.
<img style="display: block; margin-left: auto; margin-right: auto;" src="https://media.umbraco.io/lusheng/rtajkkyh/640-3.webp?mode=max&amp;anchor=&amp;width=756&amp;height=457" alt="" width="756" height="457">
Second half of the event
During the roundtable discussion, Zhu Fengchun, Director of Trademark and Brand Legal Affairs at ByteDance, He Tingjun, Senior Manager of Intellectual Property at Geely Holding, Zhang Lei, Intellectual Property Manager for Greater China at Nestlé (China) Co., Ltd., and Zeng Yingxian, Global Head of Trademarks at NIO Legal Department, engaged in dialogue based on the practical experience of their respective companies. This session was moderated by Yang Ning, Senior Partner at Lung Tin Intellectual Property.
The guests shared their experience in trademark management, IP R&amp;D collaboration, global trademark portfolio planning and cross-departmental cooperation in the context of digital content ecosystems, the automotive industry, multinational consumer goods and the overseas expansion of new energy enterprises.
&nbsp;
<h2>Rouse Moderator</h2>
<h3>Yang&nbsp;Yi, Partner, Rouse</h3>
Yang Yi has been deeply engaged in the field of trademarks and brands, providing leading multinational enterprises with comprehensive strategic advice and professional services. She has 20 years of practical experience in the fields of trademark and brand, copyright and design right acquisition, enforcement, dispute resolution, negotiation, as well as global portfolio planning and protection. Her clients span industries including technology and the internet, entertainment and media, pharmaceuticals, consumer goods, luxury goods, hotels, restaurant chains and industrial manufacturing. Relevant cases handled by her have been selected as “Annual Typical Cases in Trademark Review” by the China National Intellectual Property Administration. Owing to her outstanding professional capabilities and reputation in the industry, in recent years Yang Yi has received recognition from numerous international legal ranking institutions and authoritative media, including World Trademark Review and Who’s Who Legal, and serves as an expert at the Overseas Intellectual Property Dispute Response Guidance Center of the China National Intellectual Property Administration. She currently serves as Chair of the Asia-Pacific Subcommittee of INTA’s Non-Traditional Marks Committee, and previously served as Chair of the China Subcommittee of the International Trademark Association (INTA) Trademark Office Practices Committee. She has also been recognized as a Special-grade Agent in the Talent Pool of the China Trademark Association and as an Individual Gold Service Provider in Trademark Agency.
Email: ayang@rouse.com

INTA forum “Beyond Trademarks: Diverse Paths for Brand Protection” was held in Shanghai

Alice Hou

On 26 June, the “Mainland Enterprises Intellectual Property Going Global Business Matching Event”, organized by the Intellectual Property Department of the Government of the Hong Kong Special Administrative Region of the People’s Republic of China and the Guangdong Administration for Market Regulation, co-organized by the Hong Kong Trade Development Council and the Intellectual Property Bureau of Guangzhou Development District, and supported by the Hong Kong Economic and Trade Office in Guangdong, was successfully held in Guangzhou Science City.
Hou Juanjuan, Head of the Guangzhou Litigation Team of Lusheng Law Firm was deeply involved in the enterprise matching sessions, providing on-site enterprises with professional consultation and practical guidance, and Lusheng’s strategic partner, Adelaide Yu, Partner of Rouse International Hong Kong Office, was also invited to attend this event.
<img style="display: block; margin-left: auto; margin-right: auto;" src="https://media.umbraco.io/lusheng/txmdlme2/7141.webp?mode=max&amp;anchor=&amp;width=699&amp;height=466" alt="" width="699" height="466">From left: Hou Juanjuan, Adelaide Yu
<img src="https://media.umbraco.io/lusheng/axibhkkp/7142.webp?mode=max&amp;anchor=&amp;width=699&amp;height=466" alt="" width="699" height="466">
The event attracted participation from more than 150 industry elites. On site, a networking luncheon, thematic seminars and multiple one-on-one business matching sessions were arranged, with the aim of deepening cooperation between Guangdong and Hong Kong in the field of intellectual property, supporting enterprises from Mainland China and Hong Kong to jointly “go global” to expand overseas markets and enhance international competitiveness.
<img style="display: block; margin-left: auto; margin-right: auto;" src="https://media.umbraco.io/lusheng/gnvjni3w/7143.webp?mode=max&amp;anchor=&amp;width=698&amp;height=465" alt="" width="698" height="465">Hou Juanjuan · Enterprise Matching Session
During the enterprise matching sessions, Attorney Hou Juanjuan focused on the core pain points encountered by enterprises in the process of going global and conducted in-depth one-on-one exchanges with representatives of multiple enterprises. In response to intellectual property issues of concern to enterprises in their overseas market expansion, Attorney Hou, drawing on her extensive experience in foreign-related litigation and practice, provided participating enterprises with forward-looking insights and practical strategic recommendations.
&nbsp;
<h2>Rouse Participating Guest</h2>
<h3>Adelaide Yu, Partner, Rouse International (Hong Kong Office)</h3>
Adelaide Yu is an intellectual property agent in Hong Kong, whose practice covers various categories of intellectual property (contentious and non-contentious). She is adept at handling infringement disputes relating to intellectual property in Hong Kong (trade marks, copyright, designs and patents). Her litigation experience includes dealing with cross-border infringement cases involving both Mainland China and Hong Kong. Ms. Yu works closely with the Hong Kong Customs in conducting criminal investigations and anti-infringement operations. In Mainland China, she provides advice on intellectual property enforcement strategies and has extensive experience in handling intellectual property litigation, administrative and criminal raids, as well as customs seizures.
Email: ayu@rouse.com

Alice Hou joins IP matchmaking to empower global layout

Alice Hou joins IP outbound matching, enabling global layout

On June 24, under the guidance of the Yunfu Municipal Administration for Market Regulation and hosted by the Guangdong-Hong Kong-Macao Greater Bay Area Intellectual Property Mediation Center, the “2026 Yunfu Municipal Enterprise Trade Secret Management and Protection Business Training and Special Seminar on Trade Secret Protection” was successfully held. Representatives of the Yunfu Municipal Administration for Market Regulation, local enterprises and industry associations, as well as other participating guests attended the event. Hou Heng, Director of the Guangzhou Branch of Lusheng Law Firm, was invited to deliver a special training session on “Interpretation of New Regulations on Trade Secrets and Practical Corporate Risk Prevention and Control”, providing in-depth analysis focusing on highlights of the new regulations, corporate risk management and rights protection strategies.
<img style="display: block; margin-left: auto; margin-right: auto;" src="https://media.umbraco.io/lusheng/gkpeszcg/143.webp?mode=max&amp;anchor=&amp;width=648&amp;height=486" alt="" width="648" height="486">
&nbsp;
<h2>■&nbsp;Special Training</h2>
<img style="display: block; margin-left: auto; margin-right: auto;" src="https://media.umbraco.io/lusheng/qxtpmawg/144.webp?mode=max&amp;anchor=&amp;width=647&amp;height=485" alt="" width="647" height="485">
<img style="display: block; margin-left: auto; margin-right: auto;" src="https://media.umbraco.io/lusheng/k1zg32dv/145.webp?mode=max&amp;anchor=&amp;width=647&amp;height=486" alt="" width="647" height="486">Photo /&nbsp;Hou Heng, Director of Lusheng Guangzhou Branch
&nbsp;
With the Provisions on the Protection of Trade Secrets (Order No. 126 of the State Administration for Market Regulation) having officially come into force on June 1 this year, the new regulations further refine the rules on trade secret protection and put forward clearer and more systematic requirements for the identification of corporate trade secrets, administrative enforcement, risk prevention and control, and avenues for rights protection.
As a mediator of the Guangdong-Hong Kong-Macao Greater Bay Area Intellectual Property Mediation Center, Attorney Hou provided a systematic interpretation of key knowledge points such as the criteria for defining trade secrets, the scope of confidential information, the determination of infringing acts, standards for evidence collection, and legal liability. At the same time, from the perspective of practical corporate operations, he shared experience in full-process management of trade secrets. Focusing on key segments including confidentiality agreements and internal confidentiality management, technical confidentiality control, confidentiality review in external cooperation, and regular self-inspection and rectification, he conveyed replicable methods for trade secret protection and management systems, thereby addressing the practical difficulties enterprises face in daily confidentiality management, namely “not knowing how to manage, managing without sufficient detail, and managing without full coverage.”
Scan the code to request course materials
Interpretation of New Regulations on Trade Secrets and Practical Corporate Risk Prevention and Control
<img src="https://media.umbraco.io/lusheng/1ysjfvlg/146.webp?mode=max&amp;anchor=&amp;width=257&amp;height=257" alt="" width="257" height="257">
*The materials are only provided to corporate personnel. Thank you for your understanding.

Sophia Hou trained on trade secrets for Yunfu AMR

Sophia Hou trained on trade secrets for Yunfu AMR.

Eddie Wang

On 11 June, Lusheng Law Firm, together with its strategic partner Rouse and Arnold &amp; Siedsma, the European intellectual property firm under Rouse Group, successfully held the IP Gathering Seminar “Overseas IP Deployment of Enterprises and Practical Response Strategies between China and Europe” at The St. Regis Shenzhen in Qianhai OCT.
The seminar brought together representatives from multiple enterprises in the Greater Bay Area, focusing on key topics such as European patent portfolio planning, global patent strategies, cross-border litigation responses, trade secret protection, and administrative enforcement for patent rights.
&nbsp;
Courseware Application
You are welcome to scan the QR code to apply for the courseware
*The materials are only sent to corporate personnel. Thank you for your understanding.
<img style="display: block; margin-left: auto; margin-right: auto;" src="https://media.umbraco.io/lusheng/ik0joxf1/blob.jpg?mode=max&amp;anchor=&amp;width=430&amp;height=430" alt="" width="430" height="430">
&nbsp;
<h2>■&nbsp;Opening and Welcome Remarks&nbsp;</h2>
<img src="https://media.umbraco.io/lusheng/eaip50js/杨熠.webp?mode=max&amp;anchor=&amp;width=672&amp;height=447" alt="" width="672" height="447">
Yang Yi, Partner, Rouse
<img src="https://media.umbraco.io/lusheng/akeniilb/640-4.webp?mode=max&amp;anchor=&amp;width=683&amp;height=455" alt="" width="683" height="455">
Jiang Nandi, Managing Partner, Lusheng Law Firm
&nbsp;
At the beginning of the event, Rouse Partner Yang Yi acted as moderator, extending a warm welcome to the attendees and introducing the agenda, keynote speakers and an overview of Rouse’s business. Subsequently, Lusheng Law Firm Managing Partner Jiang Nandi delivered the opening remarks. She pointed out that China’s technology is shifting from “products going global” to “technology going global”, and that Shenzhen, as a bridgehead of innovation, offers IP practice explorations of significant reference value nationwide. IP practitioners are not only guardians of innovation achievements, but also navigators for the globalisation of China’s science and technology innovation. This event marks the starting point of a series of China–Europe IP practice sharing sessions, and she expressed the expectation of continued exchanges and joint growth with peers.
&nbsp;
<h2>■ Thematic Presentation&nbsp;·&nbsp;Building an Efficient European Patent Portfolio:Earlier Certainty + Better Positioning in Opposition</h2>
<img style="display: block; margin-left: auto; margin-right: auto;" src="https://media.umbraco.io/lusheng/cm4nszav/640-5.webp?mode=max&amp;anchor=&amp;width=684&amp;height=455" alt="" width="684" height="455">Gerwald Verdijck, Partner, Arnold &amp; Siedsma
&nbsp;
Arnold &amp; Siedsma Partner Gerwald Verdijck first introduced the core elements of building a patent portfolio in Europe, including an overview of the European patent application process, a brief introduction to opposition proceedings, and a comparison between EPO opposition and the UPC. He then analysed the necessity of improving patent quality to achieve high impact, illustrating with specific examples common issues that lead to a reduction in the scope of protection or impact, and focused on how enterprises can enhance patent quality and commercial value through an “Early Certainty” strategy.
During the presentation, several attendees actively raised questions and engaged in lively interaction around the relevant topics, further deepening their understanding of European patent practice.
&nbsp;
<h2>■&nbsp;Thematic Presentation&nbsp;·&nbsp;Patents Going Global:Overseas Deployment and Implementation Strategies for Chinese Enterprises&nbsp;</h2>
<img style="display: block; margin-left: auto; margin-right: auto;" src="https://media.umbraco.io/lusheng/vumbbvzj/王怀章.webp?mode=max&amp;anchor=&amp;width=673&amp;height=448" alt="" width="673" height="448">
Wang Huaizhang, Head of China Patent Practice, Lusheng Law Firm
Wang Huaizhang, Head of China Patent Practice at Lusheng, provided an in-depth presentation on the overall approach and implementation strategies for enterprises’ global patent portfolio planning. Mr. Wang emphasised that enterprises’ overseas patent strategies must serve their commercial strategies, and conducted comparative analyses using case studies of enterprises in the EV, telecommunications, AI chips and new energy battery sectors. Based on the two core concepts of “risk containment” and “opportunity expansion”, he elaborated on common risks such as market access and technology leakage, as well as how patents can be transformed into licensing revenue, negotiation leverage and brand value. He also proposed criteria for screening high-value patents from legal, technical and market perspectives, and analysed the characteristics of patent application systems in major target markets.
&nbsp;
<h2>■&nbsp;Thematic Presentation&nbsp;·&nbsp;Comparison and Strategies Regarding Litigation Systems and Evidence Rules between China and Europe</h2>
<img style="display: block; margin-left: auto; margin-right: auto;" src="https://media.umbraco.io/lusheng/5hljo32i/蒋1.webp?mode=max&amp;anchor=&amp;width=687&amp;height=457" alt="" width="687" height="457">
Jiang Nandi, Managing Partner, Lusheng Law Firm
<img style="display: block; margin-left: auto; margin-right: auto;" src="https://media.umbraco.io/lusheng/j1qn1fpq/线上参会.webp?mode=max&amp;anchor=&amp;width=689&amp;height=459" alt="" width="689" height="459">
Online participation: Arnold &amp; Siedsma, Partner, Michiel Rijsdijk
Lusheng Managing Partner, Attorney Jiang Nandi, first conducted a comparative analysis of the differences in patent litigation procedures and evidence rules between China, the UPC and major European countries, with a particular focus on the “long-arm jurisdiction” principle applied by European courts in patent jurisdiction and its conditions of application, supplemented by in-depth interpretation of multiple practical cases.
Subsequently, Arnold &amp; Siedsma Partner Michiel Rijsdijk joined the seminar online and provided an in-depth presentation on the court inspection proceedings and evidence rules in the Netherlands, Germany, France and the Unified Patent Court (UPC), explaining key practical points such as ex parte inspection orders, the probative value of expert evidence and the protection of confidential information in different jurisdictions.
&nbsp;
<h2>■ Thematic Presentation&nbsp;·&nbsp;Civil Patent Litigation in Vietnam</h2>
<img style="display: block; margin-left: auto; margin-right: auto;" src="https://media.umbraco.io/lusheng/rxppwcxu/huy-nguyen.webp?mode=max&amp;anchor=&amp;width=696&amp;height=464" alt="" width="696" height="464">
Huy Nguyen, Senior Lawyer, Rouse Vietnam Office
With the continued rise of the Southeast Asian market, Vietnam has become a key overseas destination of interest for Chinese enterprises. Drawing on local practical experience, Huy Nguyen, Senior Lawyer at Rouse’s Vietnam office, provided an in-depth introduction to the mechanisms for resolving patent infringement disputes in Vietnam, covering civil litigation procedures, evidentiary requirements, standards for determining infringement, and the main challenges faced by right holders in the course of enforcement. He also analysed typical cases to illustrate the development trends in local judicial practice, helping attendees gain a deeper understanding of IP risk management and enforcement strategies in Vietnam.
&nbsp;
<h2>■ Thematic Presentation&nbsp;·&nbsp;Trends, Challenges and Response Strategies in Trade Secret Cases</h2>
<img style="display: block; margin-left: auto; margin-right: auto;" src="https://media.umbraco.io/lusheng/3bmfdcek/徐立平.webp?mode=max&amp;anchor=&amp;width=686&amp;height=457" alt="" width="686" height="457">
Xu Liping, Head of Patent Litigation, Lusheng Law Firm
Xu Liping, Head of Patent Litigation at Lusheng, conducted an in-depth analysis of the latest characteristics and trends in trade secret cases in recent years, and, drawing on judicial practice, discussed the challenges faced by enterprises in protecting R&amp;D achievements, managing employees, protecting data assets and preserving evidence. He pointed out that the core of building an enterprise trade secret regime lies in employee management, and that a comprehensive protection system must be established through institutional development, process management and risk warning mechanisms, thereby reducing the risk of leakage at the source.
&nbsp;
<h2>■ Thematic Presentation&nbsp;·&nbsp;Effective Use of Administrative Channels:Efficient Patent Enforcement in China</h2>
<img style="display: block; margin-left: auto; margin-right: auto;" src="https://media.umbraco.io/lusheng/up4jiokx/侯-恒.webp?mode=max&amp;anchor=&amp;width=703&amp;height=467" alt="" width="703" height="467">
Hou &nbsp; Heng, Director of Guangzhou Office, Lusheng Law Firm
In light of recent developments in administrative enforcement practice, Hou Heng, Director of Lusheng’s Guangzhou office, introduced the advantages and legal basis of administrative enforcement in patent infringement disputes, as well as the applicable scenarios for patent administrative complaints, infringement investigations and administrative handling procedures. Through typical patent infringement cases handled by Lusheng in Zhejiang, Tianjin, Shanghai and other regions, he demonstrated the practical effectiveness of administrative enforcement in promptly stopping infringement, facilitating settlement and securing compensation.
<h2>On-site Highlights · Outlook</h2>
During the coffee break, speakers and corporate representatives engaged in lively exchanges, sharing professional insights and conducting in-depth industry discussions in a relaxed and amicable atmosphere. The event venue was equipped with professional simultaneous interpretation equipment, supporting real-time translation between Chinese and English.
<img style="display: block; margin-left: auto; margin-right: auto;" src="https://media.umbraco.io/lusheng/dxsjsujk/活动插图.jpg?mode=max&amp;anchor=&amp;width=680&amp;height=453" alt="" width="680" height="453">
This IP Gathering event focused on the most pressing intellectual property issues encountered by enterprises in the course of going global, and, by combining the latest developments and practical experience from different jurisdictions, provided enterprises in the Greater Bay Area with references that are both strategically oriented and practically valuable.
Going forward, Lusheng will continue to organise more exchanges and sharing sessions around hot topics in intellectual property, helping enterprises enhance their global IP management capabilities and risk response capabilities.
&nbsp;
<h2>Rouse Moderators and Speakers</h2>
Yang &nbsp;Yi
Partner
Rouse
Email: ayang@rouse.com
&nbsp;
Gerwald Verdijck (He Wa’erde · Weierdike)
Patent Attorney, Partner
Head of Coordination for China Business
Arnold &amp; Siedsma (under Rouse Group)
Email: gverdijck@arnold-siedsma.nl
&nbsp;
Michiel Rijsdijk
Partner
Head of Litigation Practice
Arnold &amp; Siedsma (under Rouse Group)
Email: mrijsdijk@arnold-siedsma.com
&nbsp;
Huy Nguyen
Senior Lawyer
Rouse
Email: hnguyen1@rouse.com

IP Gathering Review: Corporate IP globalization and China–EU practice strategies

Beijing

Sunny Su

<a href="/who-we-are/sunny-su/">Sunny Su</a> shared insights on Trademark Enforcement Strategies in China at the CIOPORA Crop Section Fruit Meeting.&nbsp;<img src="https://media.umbraco.io/lusheng/mznbh0zt/img_5800840567877705975_ciopora-06-1.png" style="display: block; margin-left: auto; margin-right: auto;" width="421" height="237">

Sunny Su shared insights at the CIOPORA Crop Section Fruit Meeting

Subscribe Now

This content is not available in English. We will redirect you to the Homepage shortly. 

Sorry

Stay in the loop with \nour latest listings

SIGN UP TO  OUR NEWSLETTER 

Site Settings

Search

Services

We provide end-to-end IP legal services through expertise and innovation to help clients secure competitive advantage.

Delivering tailored insights into portfolio risks and mitigation strategies to protect asset values & support clients throughout the entire transaction life cycle

We have handled thousands of IP litigation cases, with multiple cases recognized by national authorities.

Dispute Resolution

We leverage a global network to deliver full-lifecycle patent services, transforming patent strategy into business growth engines.

Patents & Technologies

We enable businesses to navigate the new digital landscape and deliver commercial objectives.

Digital & Commercial

We deliver full-spectrum protection via integrated online-offline enforcement, spanning administrative, criminal, and platform actions.

Enforcement

People

Insights & Alerts

Expert analysis and market intelligence from Lusheng. Access our latest insights and timely updates on IP regulations and trends. 

Sector Updates to Keep Clients Ahead in China’s Evolving Legal Landscape

Trend analysis and market insights. Explore our expert commentary on evolving laws, regulations, and the IP landscape. 

Articles

Regular bulletins on specialized topics. Stay current with our updates covering IP, entertainment law, data compliance, trade secrets, and more. 

Newsletter 

In-depth research and white papers. Get our reports, manuals, and industry studies. 

Reports 

News

Our recent successes, awards, events, and key milestones

The latest developments from Lusheng. Stay informed about our progress and achievements in intellectual property. 

Discover Our Latest Developments, and Success Stories Driving the Future of IP 

Client success, powered by expertise. Explore real-world examples of how we've helped clients protect and grow their IP rights and value. 

Success Stories

Follow our key milestones, awards, industry impact, and important firm developments. 

Press

Engage with Lusheng. Stay informed on recent conferences, webinars, and events where our experts are making an impact. 

Events

Locations

Legal Section

Our Values

Honors and Recognitions

Representative Cases

Award – Winning Cases​

Jobs

Careers

Lusheng Law Firm is a leading intellectual property law firm in China, providing comprehensive IP services through a global network and a team of experienced professionals. 

Get in touch with us. Connect with us on your IP needs. 

Join our growing team. Explore opportunities to advance your career at the forefront of intellectual property law. 

Expertise that sets precedents. Our cases are frequently recognized by courts and authorities.

About Us

Contact Us 

Careers 

Model Cases

At Lusheng Law Firm, we champion innovation through world-class intellectual property services. With deep legal expertise, global reach, and a dedication to excellence,  we protect the ideas that shape tomorrow

Empowering Innovation With Trusted, Global Intellectual Property Expertise

Contact Us

Tag List

Home

Subscribe for more up-to-date IP News, Articles and Events

NEWSLETTER

This content has been AI-translated from the original and is provided for reference only.

No results found.
Please try using different keywords/filters.

Sunny Su shared insights at the CIOPORA Crop Section Fruit Meeting

Latest News

IP Gathering Review: Foresight and Response to 2027 Trademark Law Reform and Core Asset Protection

Sophia Hou, director of Lusheng Guangzhou branch, spoke at Lianyungang “Su Zhi Huhang” salon

Lusheng and Friends, Celebrating 20 Years Together

INTA forum “Beyond Trademarks: Diverse Paths for Brand Protection” was held in Shanghai

Alice Hou joins IP outbound matching, enabling global layout

Sophia Hou trained on trade secrets for Yunfu AMR.

IP Gathering Review: Corporate IP globalization and China–EU practice strategies

IP Gathering Review: Foresight and Response to 2027 Trademark Law Reform and Core Asset Protection

Stay in the loop with
our latest listings

Sunny Su shared insights at the CIOPORA Crop Section Fruit Meeting

Latest News

IP Gathering Review: Foresight and Response to 2027 Trademark Law Reform and Core Asset Protection

Sophia Hou, director of Lusheng Guangzhou branch, spoke at Lianyungang “Su Zhi Huhang” salon

Lusheng and Friends, Celebrating 20 Years Together

INTA forum “Beyond Trademarks: Diverse Paths for Brand Protection” was held in Shanghai

Alice Hou joins IP outbound matching, enabling global layout

Sophia Hou trained on trade secrets for Yunfu AMR.

IP Gathering Review: Corporate IP globalization and China–EU practice strategies

IP Gathering Review: Foresight and Response to 2027 Trademark Law Reform and Core Asset Protection

Stay in the loop with our latest listings

Stay in the loop with
our latest listings