Alice Hou

On 26 June, the “Mainland Enterprises Intellectual Property Going Global Business Matching Event”, organized by the Intellectual Property Department of the Government of the Hong Kong Special Administrative Region of the People’s Republic of China and the Guangdong Administration for Market Regulation, co-organized by the Hong Kong Trade Development Council and the Intellectual Property Bureau of Guangzhou Development District, and supported by the Hong Kong Economic and Trade Office in Guangdong, was successfully held in Guangzhou Science City.
Hou Juanjuan, Head of the Guangzhou Litigation Team of Lusheng Law Firm was deeply involved in the enterprise matching sessions, providing on-site enterprises with professional consultation and practical guidance, and Lusheng’s strategic partner, Adelaide Yu, Partner of Rouse International Hong Kong Office, was also invited to attend this event.
<img style="display: block; margin-left: auto; margin-right: auto;" src="https://media.umbraco.io/lusheng/txmdlme2/7141.webp?mode=max&amp;anchor=&amp;width=699&amp;height=466" alt="" width="699" height="466">From left: Hou Juanjuan, Adelaide Yu
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The event attracted participation from more than 150 industry elites. On site, a networking luncheon, thematic seminars and multiple one-on-one business matching sessions were arranged, with the aim of deepening cooperation between Guangdong and Hong Kong in the field of intellectual property, supporting enterprises from Mainland China and Hong Kong to jointly “go global” to expand overseas markets and enhance international competitiveness.
<img style="display: block; margin-left: auto; margin-right: auto;" src="https://media.umbraco.io/lusheng/gnvjni3w/7143.webp?mode=max&amp;anchor=&amp;width=698&amp;height=465" alt="" width="698" height="465">Hou Juanjuan · Enterprise Matching Session
During the enterprise matching sessions, Attorney Hou Juanjuan focused on the core pain points encountered by enterprises in the process of going global and conducted in-depth one-on-one exchanges with representatives of multiple enterprises. In response to intellectual property issues of concern to enterprises in their overseas market expansion, Attorney Hou, drawing on her extensive experience in foreign-related litigation and practice, provided participating enterprises with forward-looking insights and practical strategic recommendations.
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<h2>Rouse Participating Guest</h2>
<h3>Adelaide Yu, Partner, Rouse International (Hong Kong Office)</h3>
Adelaide Yu is an intellectual property agent in Hong Kong, whose practice covers various categories of intellectual property (contentious and non-contentious). She is adept at handling infringement disputes relating to intellectual property in Hong Kong (trade marks, copyright, designs and patents). Her litigation experience includes dealing with cross-border infringement cases involving both Mainland China and Hong Kong. Ms. Yu works closely with the Hong Kong Customs in conducting criminal investigations and anti-infringement operations. In Mainland China, she provides advice on intellectual property enforcement strategies and has extensive experience in handling intellectual property litigation, administrative and criminal raids, as well as customs seizures.
Email: ayu@rouse.com

Hou Juanjuan, head of Lusheng Guangzhou litigation, joins IP matchmaking to empower global layout

Hou Juanjuan, head of Lusent Guangzhou litigation team, joins IP outbound matching, enabling global layout

Sophia Hou

On June 24, under the guidance of the Yunfu Municipal Administration for Market Regulation and hosted by the Guangdong-Hong Kong-Macao Greater Bay Area Intellectual Property Mediation Center, the “2026 Yunfu Municipal Enterprise Trade Secret Management and Protection Business Training and Special Seminar on Trade Secret Protection” was successfully held. Representatives of the Yunfu Municipal Administration for Market Regulation, local enterprises and industry associations, as well as other participating guests attended the event. Hou Heng, Director of the Guangzhou Branch of Lusheng Law Firm, was invited to deliver a special training session on “Interpretation of New Regulations on Trade Secrets and Practical Corporate Risk Prevention and Control”, providing in-depth analysis focusing on highlights of the new regulations, corporate risk management and rights protection strategies.
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<h2>■&nbsp;Special Training</h2>
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<img style="display: block; margin-left: auto; margin-right: auto;" src="https://media.umbraco.io/lusheng/k1zg32dv/145.webp?mode=max&amp;anchor=&amp;width=647&amp;height=486" alt="" width="647" height="486">Photo /&nbsp;Hou Heng, Director of Lusheng Guangzhou Branch
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With the Provisions on the Protection of Trade Secrets (Order No. 126 of the State Administration for Market Regulation) having officially come into force on June 1 this year, the new regulations further refine the rules on trade secret protection and put forward clearer and more systematic requirements for the identification of corporate trade secrets, administrative enforcement, risk prevention and control, and avenues for rights protection.
As a mediator of the Guangdong-Hong Kong-Macao Greater Bay Area Intellectual Property Mediation Center, Attorney Hou provided a systematic interpretation of key knowledge points such as the criteria for defining trade secrets, the scope of confidential information, the determination of infringing acts, standards for evidence collection, and legal liability. At the same time, from the perspective of practical corporate operations, he shared experience in full-process management of trade secrets. Focusing on key segments including confidentiality agreements and internal confidentiality management, technical confidentiality control, confidentiality review in external cooperation, and regular self-inspection and rectification, he conveyed replicable methods for trade secret protection and management systems, thereby addressing the practical difficulties enterprises face in daily confidentiality management, namely “not knowing how to manage, managing without sufficient detail, and managing without full coverage.”
Scan the code to request course materials
Interpretation of New Regulations on Trade Secrets and Practical Corporate Risk Prevention and Control
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*The materials are only provided to corporate personnel. Thank you for your understanding.

Hou Heng, director of Lusheng Guangzhou branch, trained on trade secrets for Yunfu AMR.

Eddie Wang

Landy Jiang

Liping Xu

On 11 June, Lusheng Law Firm, together with its strategic partner Rouse and Arnold &amp; Siedsma, the European intellectual property firm under Rouse Group, successfully held the IP Gathering Seminar “Overseas IP Deployment of Enterprises and Practical Response Strategies between China and Europe” at The St. Regis Shenzhen in Qianhai OCT.
The seminar brought together representatives from multiple enterprises in the Greater Bay Area, focusing on key topics such as European patent portfolio planning, global patent strategies, cross-border litigation responses, trade secret protection, and administrative enforcement for patent rights.
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Courseware Application
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*The materials are only sent to corporate personnel. Thank you for your understanding.
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<h2>■&nbsp;Opening and Welcome Remarks&nbsp;</h2>
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Yang Yi, Partner, Rouse
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Jiang Nandi, Managing Partner, Lusheng Law Firm
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At the beginning of the event, Rouse Partner Yang Yi acted as moderator, extending a warm welcome to the attendees and introducing the agenda, keynote speakers and an overview of Rouse’s business. Subsequently, Lusheng Law Firm Managing Partner Jiang Nandi delivered the opening remarks. She pointed out that China’s technology is shifting from “products going global” to “technology going global”, and that Shenzhen, as a bridgehead of innovation, offers IP practice explorations of significant reference value nationwide. IP practitioners are not only guardians of innovation achievements, but also navigators for the globalisation of China’s science and technology innovation. This event marks the starting point of a series of China–Europe IP practice sharing sessions, and she expressed the expectation of continued exchanges and joint growth with peers.
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<h2>■ Thematic Presentation&nbsp;·&nbsp;Building an Efficient European Patent Portfolio:Earlier Certainty + Better Positioning in Opposition</h2>
<img style="display: block; margin-left: auto; margin-right: auto;" src="https://media.umbraco.io/lusheng/cm4nszav/640-5.webp?mode=max&amp;anchor=&amp;width=684&amp;height=455" alt="" width="684" height="455">Gerwald Verdijck, Partner, Arnold &amp; Siedsma
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Arnold &amp; Siedsma Partner Gerwald Verdijck first introduced the core elements of building a patent portfolio in Europe, including an overview of the European patent application process, a brief introduction to opposition proceedings, and a comparison between EPO opposition and the UPC. He then analysed the necessity of improving patent quality to achieve high impact, illustrating with specific examples common issues that lead to a reduction in the scope of protection or impact, and focused on how enterprises can enhance patent quality and commercial value through an “Early Certainty” strategy.
During the presentation, several attendees actively raised questions and engaged in lively interaction around the relevant topics, further deepening their understanding of European patent practice.
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<h2>■&nbsp;Thematic Presentation&nbsp;·&nbsp;Patents Going Global:Overseas Deployment and Implementation Strategies for Chinese Enterprises&nbsp;</h2>
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Wang Huaizhang, Head of China Patent Practice, Lusheng Law Firm
Wang Huaizhang, Head of China Patent Practice at Lusheng, provided an in-depth presentation on the overall approach and implementation strategies for enterprises’ global patent portfolio planning. Mr. Wang emphasised that enterprises’ overseas patent strategies must serve their commercial strategies, and conducted comparative analyses using case studies of enterprises in the EV, telecommunications, AI chips and new energy battery sectors. Based on the two core concepts of “risk containment” and “opportunity expansion”, he elaborated on common risks such as market access and technology leakage, as well as how patents can be transformed into licensing revenue, negotiation leverage and brand value. He also proposed criteria for screening high-value patents from legal, technical and market perspectives, and analysed the characteristics of patent application systems in major target markets.
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<h2>■&nbsp;Thematic Presentation&nbsp;·&nbsp;Comparison and Strategies Regarding Litigation Systems and Evidence Rules between China and Europe</h2>
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Jiang Nandi, Managing Partner, Lusheng Law Firm
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Online participation: Arnold &amp; Siedsma, Partner, Michiel Rijsdijk
Lusheng Managing Partner, Attorney Jiang Nandi, first conducted a comparative analysis of the differences in patent litigation procedures and evidence rules between China, the UPC and major European countries, with a particular focus on the “long-arm jurisdiction” principle applied by European courts in patent jurisdiction and its conditions of application, supplemented by in-depth interpretation of multiple practical cases.
Subsequently, Arnold &amp; Siedsma Partner Michiel Rijsdijk joined the seminar online and provided an in-depth presentation on the court inspection proceedings and evidence rules in the Netherlands, Germany, France and the Unified Patent Court (UPC), explaining key practical points such as ex parte inspection orders, the probative value of expert evidence and the protection of confidential information in different jurisdictions.
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<h2>■ Thematic Presentation&nbsp;·&nbsp;Civil Patent Litigation in Vietnam</h2>
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Huy Nguyen, Senior Lawyer, Rouse Vietnam Office
With the continued rise of the Southeast Asian market, Vietnam has become a key overseas destination of interest for Chinese enterprises. Drawing on local practical experience, Huy Nguyen, Senior Lawyer at Rouse’s Vietnam office, provided an in-depth introduction to the mechanisms for resolving patent infringement disputes in Vietnam, covering civil litigation procedures, evidentiary requirements, standards for determining infringement, and the main challenges faced by right holders in the course of enforcement. He also analysed typical cases to illustrate the development trends in local judicial practice, helping attendees gain a deeper understanding of IP risk management and enforcement strategies in Vietnam.
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<h2>■ Thematic Presentation&nbsp;·&nbsp;Trends, Challenges and Response Strategies in Trade Secret Cases</h2>
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Xu Liping, Head of Patent Litigation, Lusheng Law Firm
Xu Liping, Head of Patent Litigation at Lusheng, conducted an in-depth analysis of the latest characteristics and trends in trade secret cases in recent years, and, drawing on judicial practice, discussed the challenges faced by enterprises in protecting R&amp;D achievements, managing employees, protecting data assets and preserving evidence. He pointed out that the core of building an enterprise trade secret regime lies in employee management, and that a comprehensive protection system must be established through institutional development, process management and risk warning mechanisms, thereby reducing the risk of leakage at the source.
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<h2>■ Thematic Presentation&nbsp;·&nbsp;Effective Use of Administrative Channels:Efficient Patent Enforcement in China</h2>
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Hou &nbsp; Heng, Director of Guangzhou Office, Lusheng Law Firm
In light of recent developments in administrative enforcement practice, Hou Heng, Director of Lusheng’s Guangzhou office, introduced the advantages and legal basis of administrative enforcement in patent infringement disputes, as well as the applicable scenarios for patent administrative complaints, infringement investigations and administrative handling procedures. Through typical patent infringement cases handled by Lusheng in Zhejiang, Tianjin, Shanghai and other regions, he demonstrated the practical effectiveness of administrative enforcement in promptly stopping infringement, facilitating settlement and securing compensation.
<h2>On-site Highlights · Outlook</h2>
During the coffee break, speakers and corporate representatives engaged in lively exchanges, sharing professional insights and conducting in-depth industry discussions in a relaxed and amicable atmosphere. The event venue was equipped with professional simultaneous interpretation equipment, supporting real-time translation between Chinese and English.
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This IP Gathering event focused on the most pressing intellectual property issues encountered by enterprises in the course of going global, and, by combining the latest developments and practical experience from different jurisdictions, provided enterprises in the Greater Bay Area with references that are both strategically oriented and practically valuable.
Going forward, Lusheng will continue to organise more exchanges and sharing sessions around hot topics in intellectual property, helping enterprises enhance their global IP management capabilities and risk response capabilities.
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<h2>Rouse Moderators and Speakers</h2>
Yang &nbsp;Yi
Partner
Rouse
Email: ayang@rouse.com
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Gerwald Verdijck (He Wa’erde · Weierdike)
Patent Attorney, Partner
Head of Coordination for China Business
Arnold &amp; Siedsma (under Rouse Group)
Email: gverdijck@arnold-siedsma.nl
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Michiel Rijsdijk
Partner
Head of Litigation Practice
Arnold &amp; Siedsma (under Rouse Group)
Email: mrijsdijk@arnold-siedsma.com
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Huy Nguyen
Senior Lawyer
Rouse
Email: hnguyen1@rouse.com

IP Gathering Review: Corporate IP globalization and China–EU practice strategies

Lusheng Editor

On 17 April, the “Training on Strategies for Early Grant Certainty in European Patent Applications” hosted by the Hangzhou Intellectual Property Protection Center (National Overseas Intellectual Property Dispute Response Guidance Hangzhou Working Platform) was successfully held. The training was attended by Mr. Jiang Nandi, Managing Partner of Lusheng Law Firm, patent attorney Li Hai, and Mr. Gerwald Verdijck, partner of Arnold &amp; Siedsma, a European intellectual property firm under Lusheng’s strategic partner, the Rouse Group, who jointly shared their experience in European patent applications.
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Mr. Jiang Nandi, Managing Partner of Lusheng
At the beginning of the event, Mr. Jiang Nandi, Managing Partner of Lusheng, delivered an opening address, extended a welcome to the participants, and briefly introduced the firm’s overall business layout and its strengths in the field of patents.
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From left: Arnold &amp; Siedsma partner Gerwald Verdijck, Lusheng patent attorney Li Hai
During the training, focusing on the needs of Hangzhou-based enterprises in carrying out intellectual property work in Europe, the two lecturers, Gerwald and Li Hai, drew on their extensive practical experience in patent prosecution to highlight the concept, advantages and application strategies of early grant certainty strategies for European patents.
“Some enterprises, when applying for European patents, encounter translation issues that result in the terminology used in the claims being inconsistent with the applicant’s original intent, and there are no specific embodiments in the description to support them. This leads to unclear and incomplete wording in the claims, which seriously affects the efficiency of patent prosecution. If enterprises adopt early grant certainty strategies in advance, they can identify problems early, reduce the number of responses to office actions during the application process, and improve grant efficiency.” By reference to practical cases, Gerwald vividly explained the advantages for enterprises of adopting early grant certainty strategies before planning their European patent portfolios.
In addition, based on multiple specific cases, Gerwald also pointed out the tangible effects of this strategy in terms of cost reduction, broader protection and accelerated examination.
During the interactive session, participants actively engaged in brainstorming. Many participants, taking into account their companies’ actual circumstances and needs, proposed numerous constructive strategies for European patent portfolio planning, creating a lively atmosphere on site.
This training aims to enable Hangzhou enterprises to gain a deeper understanding of the European patent application process, to master the core strategies for enhancing early grant certainty of patents, and to provide strong professional intellectual property support for expanding into the European market.
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<h2 style="text-align: center;">Scan the QR code to request the course materials</h2>
Training on Strategies for Early Grant Certainty in European Patent Applications
<img style="display: block; margin-left: auto; margin-right: auto;" src="https://media.umbraco.io/dev-lusheng/bihdo14t/image.png?mode=max&amp;anchor=&amp;width=343&amp;height=336" alt="" width="343" height="336">
*These materials are only provided to corporate personnel. Thank you for your understanding.
Read the original article
<a rel="noopener" href="https://mp.weixin.qq.com/s?__biz=Mzg3NDc2MzA0OA==&amp;mid=2247540771&amp;idx=1&amp;sn=4f70b98bb7f5ca9f214f8dbda380691b&amp;scene=21#wechat_redirect" target="_blank" class="normal_text_link mp_article_text_link" data-itemshowtype="0" data-linktype="2">4·26 Intellectual Property Publicity Week | Hangzhou Protection Center Organizes Training on Strategies for Early Grant Certainty in European Patent Applications</a> (Source: Hangzhou Intellectual Property Protection Center)

Lusheng representative invited to Hangzhou Intellectual Property Protection Center to deliver training on strategies for early grant certainty in European patent applications

On 21 November, the signing ceremony for the cooperation agreement between the Beijing Intellectual Property Office and Tsinghua University, and the "High-Level Seminar on the Training of Foreign-Related Intellectual Property Talents" was successfully held at the School of Law of Tsinghua University. The conference brought together experts and scholars from government authorities, the World Intellectual Property Organization (WIPO), leading universities at home and abroad, well-known enterprises, and legal service institutions.
Landy Jiang, Managing Partner, Global Co-Deputy Head of Dispute Resolution of Lusheng Law Firm, was invited to speak at the seminar, where she joined a number of leading industry experts in exploring the internationalization and upgrading pathways for the training of intellectual property talents.
<h2>High-Level Seminar on the Training of Foreign-Related Intellectual Property Talents</h2>
Following the signing ceremony, the seminar opened with a speech by Hong Yan, Secretary-General of the Intellectual Property Law Research Center of the School of Law of Tsinghua University. Chen Wei, Second-Level Inspector of the Beijing Intellectual Property Office, Xue Song, Deputy Division Director of the Personnel Division of the Department of Human Resources of the China National Intellectual Property Administration, and Bai Guangqing, Senior Advisor of the China Office of the World Intellectual Property Organization (WIPO), respectively delivered remarks on topics such as the current situation and needs in the training of foreign-related intellectual property talents and WIPO’s global intellectual property talent training system.
In the subsequent exchange session, guests from relevant authorities, well-known universities at home and abroad, enterprises, and legal service institutions engaged in discussions on issues including the demand for talent training, curriculum and faculty development in universities, and the construction of a collaborative development ecosystem.
Focusing on issues related to the joint construction of an education ecosystem, Landy Jiang, drawing on the perspective of a frontline intellectual property service institution and the talent challenges and cooperation opportunities encountered in practice, shared insights on the following aspects to help build a virtuous closed-loop ecosystem for talent training:
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<h3>1. Bridging the Gap Between Learning and Practice: Building a Bridge from Classroom to Real-World Practice</h3>
Attorney Jiang pointed out that there is often a gap between theoretical knowledge and practical operation. To help students shorten this transition period, she suggested that, while ensuring solid theoretical study, students should be provided with opportunities for case-based learning and participation in practical projects so as to develop their hands-on skills and problem-solving abilities.
At the same time, from the perspective of service institutions, she expressed the desire to cooperate with universities through joint curriculum development and the establishment of internship bases, enabling students to become familiar in advance with foreign-related intellectual property practice, cultivate practical skills and an international mindset, and shorten the period of adaptation to employment.
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<h3>2. Expanding International Horizons and Cultivating Interdisciplinary Talents</h3>
In her remarks, she noted that intellectual property is a highly internationalized field of law. National intellectual property systems develop through mutual learning, exhibiting both convergence and divergence. Therefore, comparative law research is of critical importance; it is necessary to understand similarities and differences from the cases and rules of various jurisdictions, build bridges, and resolve practical issues. She expressed the hope that more practical cases from different countries could be provided in the future to serve as references for the training of foreign-related intellectual property talents.
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<h3>3. Promoting the Integration of Intellectual Property with Other Industries</h3>
Attorney Jiang further noted that intellectual property is not only a right in the legal sense, but in essence also a form of technology and intellectual assets, which ultimately must serve business and empower business development. She further pointed out that the emergence of new technologies such as AI is constantly breaking down boundaries between fields, and that future intellectual property talents will need greater cross-disciplinary integration, combining legal knowledge, industry insight, and technological understanding. To this end, she suggested leveraging universities’ advantages in comprehensive disciplines and jointly establishing “IP Talent Training Laboratories” with enterprises and service institutions. Through project-based internships, the adaptation period for talents can be shortened, and pilot programs can be carried out in IP-intensive fields to promote deep integration of cross-disciplinary capabilities.
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<h3>4. Attaching Importance to the Cultivation of Soft Skills</h3>
In addition, Attorney Jiang emphasized that, in the training of intellectual property talents, in addition to professional competence, attention must also be paid to shaping intrinsic qualities such as resilience, curiosity, thirst for knowledge, and initiative, as well as developing their cross-cultural communication, problem-solving, and integrative thinking abilities. These soft skills are equally crucial.
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<h2>View the full report of the event</h2>
<a rel="noopener" href="https://mp.weixin.qq.com/s?__biz=MjM5MzkyNzU1OA==&amp;mid=2649663244&amp;idx=1&amp;sn=169f96b6a3c38e8b2779d4df5f6d075e&amp;scene=21#wechat_redirect" target="_blank" class="normal_text_link mp_article_text_link" data-itemshowtype="0" data-linktype="2">Signing Ceremony for the Cooperation Agreement between the Beijing Intellectual Property Office and Tsinghua University and High-Level Seminar on the Training of Foreign-Related Intellectual Property Talents Successfully Held</a> (Source: Tsinghua Intellectual Property)

Landy Jiang spoke at a high-level seminar on training foreign-related IP talents

Carol Wang

Alice Yu

Heidi Feng

On 11 September, Lusheng Law Firm, together with its strategic partner Rouse, successfully concluded the “IP Gathering” event, delivering to the guests a wealth of intellectually rigorous and practically valuable content in the field of intellectual property. A summary of the key insights shared during the event is set out below.
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<h2 style="text-align: left;">Evolution of Corporate IP Functions and Adaptation of the IP Service Industry</h2>
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Jeremy Newman, Partner and Chief Commercial Officer, Rouse
In the opening session, Jeremy analyzed from a macro perspective the profound transformation underway in corporate intellectual property functions, which are gradually shifting from traditional rights custodianship to value creation. Technological enablement has also allowed IP functions to address more complex issues, and the organizational form of IP functions has begun to break through the traditional framework of legal departments. In addition, the IP service industry is facing dual pressures of consolidation and efficiency enhancement, and there is an urgent need to respond to client demands in a more holistic, efficient and cross-disciplinary manner. Finally, he emphasized that the industry should proactively build global product portfolios, accelerate investment in technology, and continuously expand service boundaries so as to support enterprises in building sustainable competitive advantages in a rapidly changing environment.
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<h2 style="text-align: left;">Overview of Annual Trademark Legislation and Examination Practice in China</h2>
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Melanie Zhu, Partner, Principal，Head of Shanghai Trade Marks &amp; Brands , Rouse
Melanie Zhu noted that the amendment to the PRC Trademark Law has been included in the State Council’s legislative work plan and is pending submission to the Standing Committee of the National People’s Congress for deliberation, with the revision of the implementing regulations being advanced in parallel. In July this year, the Measures for the Expedited Examination of Trademark Registration Applications came into effect, focusing on areas of national strategy and facilitating the rapid grant of trademarks relating to science, technology and people’s livelihood. In 2024, the number of trademark applications continued to decline, while the number of registered trademarks in force approached 50 million. The China National Intellectual Property Administration (CNIPA) has implemented new examination rules, raising the burden of proof on applicants for non-use cancellation and cracking down on malicious non-use cancellation applications. At the same time, the CNIPA has responded to public opinion by proactively screening registered trademarks related to people’s livelihood and, ex officio, rejecting or declaring invalid more than 200,000 deceptive trademark applications and registrations. The cases she cited were vivid and engaging, making the interpretation easier to understand.
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<h2 style="text-align: left;">When Non-use Cancellation Enters “Deep Waters” — Preparedness Leads to Success</h2>
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Laura Zhao, Senior Trade Mark Attorney, Rouse
Against the backdrop of a stringent crackdown on malicious non-use cancellation, the threshold for filing such applications has risen significantly. Applicants for non-use cancellation are now required to investigate and provide information on the registrant’s business scope, use of the mark, and industry status, and to explain the reasons for filing the cancellation, in addition to making a good-faith undertaking. This reflects an inherent change in the burden of proof and the logical reasoning required in non-use cancellation proceedings. According to the latest notice from the CNIPA, the policy of cracking down on malicious filings will continue to be advanced, and the strict requirements for non-use cancellation applications will correspondingly remain in place.
With the rapid increase in the number of non-use cancellation cases, many such cases have entered the stages of review, administrative litigation and even retrial, where certain grey areas and focal issues have been clarified through judicial proceedings. In principle, the use of multiple marks on the same goods can support a finding of trademark use, but the trademarks involved should be clearly stipulated in the transaction contracts, and attention should be paid to the risks arising from mixed use with the supplier’s brand. For service marks, due to the intangible nature of services, use is reflected in service premises, transactional documents, advertising materials and exhibitions. According to recent judgments, “training” and “arranging and organizing training courses” fall into different similar sub-classes under Class 41 and must be proven separately. Pure export OEM activities are generally considered to constitute trademark use, but the chain of evidence must be complete. When collecting evidence for non-use cancellation, using sales information of others without authorization is risky, as the other party may be a potential infringer. Whether WeChat Moments constitutes an effective tool for trademark use has been addressed by the Supreme People’s Court in a recent retrial case, in which it rendered a guiding judgment that is both innovative and balanced.
Given the persistently high risks of non-use cancellation, rights holders should establish a “use is king” mindset in order to maintain the validity of registrations and safeguard commercial use and enforcement actions. Conducting a comprehensive review of existing brands, keeping abreast of business developments, and coordinating the evidentiary links across marketing, sales and logistics are the optimal means of addressing these risks.
&nbsp;
<h2 style="text-align: left;">When Trademarks Collide with the “Absolute Prohibitions” — Dilemmas and Breakthroughs</h2>
<img src="https://media.umbraco.io/dev-lusheng/ik5jdgkm/img_4711905840204794984_image.png?mode=max&amp;anchor=&amp;width=555&amp;height=370" alt="" width="555" height="370">
Melvin Mei, Principal, Rouse
When discussing refusals based on absolute grounds,Melvin Mei pointed out that once a trademark application is refused on absolute grounds, the chances of overturning the refusal are very low. At present, refusals on absolute grounds are mainly concentrated on marks that are deceptive or have adverse social impact. The law not only prohibits their registration but also their use, and local market supervision authorities will investigate and penalize the use of such marks based on leads transferred by the CNIPA. He also referred to the remedies available after such marks are refused, alternative solutions, and the risks associated with use, and provided practical and effective response strategies.
&nbsp;
<h2 style="text-align: left;">Can Product Shape Designs with Functional Considerations Be Protected Under the Anti-Unfair Competition Law?</h2>
<img src="https://media.umbraco.io/dev-lusheng/1ntbasnj/img_1243941223738663530_image.png?mode=max&amp;anchor=&amp;width=493&amp;height=328" alt="" width="493" height="328">
Alice Yu, Head of Shanghai Litigation Team, Lusheng Law Firm
Continuing her usual practice of case sharing, Alice Yu presented cases from both qualitative and quantitative perspectives, analyzing the commercial needs and legal risks that must be comprehensively considered in enforcement actions, thereby providing reference for rights deployment and enforcement strategies. By reference to a case in which product shape was protected as trade dress, she shared the difficulties commonly encountered in similar cases and corresponding solutions, covering multiple aspects including key and difficult issues in the case, judicial practice, formulation of litigation strategies, evidence preparation, conduct of hearings, and post-hearing follow-up. She also offered recommendations on the rights holder’s global rights deployment, enforcement strategies, commercial publicity, and responses to failed three-dimensional trademark applications.
&nbsp;
<h2 style="text-align: left;">Refined Division of Labor in Infringing Industries: How to Identify the Real Responsible Parties Through Evidence Mining?</h2>
<img src="https://media.umbraco.io/dev-lusheng/1tte4zab/img_8212102807040422425_image.png?mode=max&amp;anchor=&amp;width=510&amp;height=341" alt="" width="510" height="341">
Heidi Feng,Principal, Lusheng Law Firm
The two cases shared by Heidi Feng focused on the mining of evidence and facts. As the infringement industry chain becomes more mature and the division of labor more refined, distributors have become the driving force in the market, while infringers have shifted to small and scattered entities. Infringers may also use nominee shareholding, family-run joint operations, entrusted operations and other arrangements to evade liability, thereby enabling repeated and continuous infringement. In civil IP litigation, how to utilize various evidence collection methods to mine, organize and present factual evidence, prove the defendants’ common intention to infringe, and at the same time make targeted rebuttals to the defenses of different defendants, so as to break the infringers’ “collusion” and effectively hold the relevant parties accountable, is not only the key to achieving a comprehensive victory, but also an important step in ensuring successful enforcement of judgments.
&nbsp;
<h2 style="text-align: left;">How to Address Various IP Infringement Risks Arising from Economic Downturn</h2>
<img src="https://media.umbraco.io/dev-lusheng/awvfbbpa/img_5766484529985484138_image.png?mode=max&amp;anchor=&amp;width=449&amp;height=300" alt="" width="449" height="300">
&nbsp;Carol Wang, Managing Partner of Shanghai Office, Global Co-Deputy Head of Dispute Resolution, Lusheng Law Firm
Carol Wang reviewed and analyzed the infringement risks faced by enterprises as defendants. She pointed out that in responding to conventional risks such as pirated software and unauthorized font infringement, in addition to challenging the basis of the opposing party’s rights and the qualifications of its agent and employing negotiation skills, enterprises may also rely more proactively on the Civil Code, the Cybersecurity Law of the People’s Republic of China and other relevant laws and regulations on personal information and privacy protection, and she shared successful case outcomes in this regard. With respect to “patent squatting” and similar “patent trolling” cases, she discussed how to dismantle the opposing party’s rights basis through effective prior-use searches that can “strike at the heart” of the claim. In the absence of prior-use evidence, she explained how to defend by obtaining statements from the original inventor and combining them with evidence of the right holder’s bad faith. She also shared how to reduce litigation risks at the source through patent filing strategies in different jurisdictions and enhanced confidentiality measures in the circulation of samples. In addition, Wang Shan reminded clients that the long-arm jurisdiction provisions in the newly amended Anti-Unfair Competition Law may increase the risk of being sued for infringement as a result of overseas enforcement actions, and discussed how to respond. Finally, she recommended that enterprises take into account various factors in a holistic manner to improve the predictability of both enforcement strategies and risk prevention outcomes.
&nbsp;
<h2 style="text-align: left;">Event Highlights</h2>
During the Q&amp;A session and coffee breaks, the speakers and corporate representatives engaged in lively interactions, exchanging professional insights in the field of intellectual property and creating lasting memories of the event.
<img src="https://media.umbraco.io/dev-lusheng/i5zjvr0b/img_1047695416276326219_image.png?mode=max&amp;anchor=&amp;width=533&amp;height=355" alt="" width="533" height="355">
<img src="https://media.umbraco.io/dev-lusheng/aa0nkawe/img_3679729535779357912_image.png?mode=max&amp;anchor=&amp;width=516&amp;height=345" alt="" width="516" height="345">
<img src="https://media.umbraco.io/dev-lusheng/owol2djc/img_2802418761902125799_image.png?mode=max&amp;anchor=&amp;width=506&amp;height=341" alt="" width="506" height="341">
<img src="https://media.umbraco.io/dev-lusheng/groplszn/img_1425578291426073302_image.png?mode=max&amp;anchor=&amp;width=500&amp;height=333" alt="" width="500" height="333">

IP gathering: navigating 2025 enterprise intellectual property trends

On 21 November, the British Consulate-General in Shanghai and the United Kingdom Intellectual Property Office (UKIPO) held an exchange event in Shanghai. Carol Wang, Managing Partner of Shanghai Office, Global Co-Deputy Head of Dispute Resolution of Lusheng Law Firm, was invited to attend. She joined representatives from the British Consulate-General in Shanghai, the UKIPO, and numerous industry peers at the residence of the British Consul-General in Shanghai for in-depth discussions on China–UK intellectual property issues.
The visit to China by the UKIPO delegation, led by Adam Williams, Chief Executive and Comptroller-General of the United Kingdom Intellectual Property Office, further promoted strategic dialogue and practical cooperation between China and the United Kingdom in the field of intellectual property. The atmosphere at the event was lively, and the participants shared valuable insights on the latest developments and practical experience in the China–UK intellectual property arena.
&nbsp;
<img style="display: block; margin-left: auto; margin-right: auto;" src="https://media.umbraco.io/dev-lusheng/aixjfs13/img_1785518681049236704_image.png?mode=max&amp;anchor=&amp;width=535&amp;height=397" alt="" width="535" height="397">Third from the left: Carol Wang, Managing Partner of Shanghai Office, Global Co-Deputy Head of Dispute Resolution

Carol Wang attended an IPO UK event at the British Consulate Shanghai

Beijing

Sunny Su

<a href="/who-we-are/sunny-su/">Sunny Su</a> shared insights on Trademark Enforcement Strategies in China at the CIOPORA Crop Section Fruit Meeting.&nbsp;<img src="https://media.umbraco.io/lusheng/mznbh0zt/img_5800840567877705975_ciopora-06-1.png" style="display: block; margin-left: auto; margin-right: auto;" width="421" height="237">

Sunny Su shared insights at the CIOPORA Crop Section Fruit Meeting

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Sunny Su shared insights at the CIOPORA Crop Section Fruit Meeting

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