On 10 September, the INTA Thematic Forum, co-organized with the participation of Lusheng Law Firm, was successfully held in Shanghai. Ms. Wang Shan, Director of the Shanghai Office and Co-head of the Dispute Resolution Practice, was invited to deliver a thematic presentation, and Ms. Yang Yi, Partner at Rouse and strategic cooperation partner of Lusheng Law Firm, was invited to moderate the first half of the event.
The forum brought together over one hundred guests from government authorities, judicial bodies, enterprises and professional service institutions. In-depth discussions were conducted around core topics such as protection of trade dress and brand get-up and cross-departmental collaboration within enterprises. Ms. Heather Steinmeyer, Chief Policy Officer of INTA, attended the event and delivered a welcome address.
First half of the event
During the thematic presentations in the first half, representatives from administrative enforcement, procuratorial and judicial authorities, together with practitioners, provided professional insights from multiple perspectives.
Han Xiao, Head of the Intellectual Property Division of the Huangpu District Administration for Market Regulation (Intellectual Property Office) of Shanghai, drew on administrative enforcement practice to introduce Shanghai’s efforts to strengthen the protection of trademarks and commercial signs. Lu Chuan, Deputy Director of the Intellectual Property Procuratorial Department of the Shanghai People’s Procuratorate, interpreted Shanghai’s full-chain judicial protection measures for intellectual property based on the procuratorate’s performance of its IP functions, and analyzed the application of law and the boundary between criminal and civil matters in criminal IP cases. Zhang Ying, Judge of the Intellectual Property Tribunal of the Shanghai High People’s Court, based on adjudication practice, explained the logical connections among the protection of trademarks, copyright, design patents and anti-unfair competition, and clarified the scope of protection and boundaries of application of various rights.
Shen Meili, Head of Legal Affairs of Shanghai Shangmei Cosmetics Co., Ltd., shared practical experience in trade dress protection from the perspective of corporate brand management.
Wang Shan, Director of Lusheng’s Shanghai Office and Co-head of the Dispute Resolution Practice
Yang Yi, Partner at Rouse
Wang Shan, Director of Lusheng Law Firm’s Shanghai Office and Co-head of the Dispute Resolution Practice, analyzed the advantages and limitations of different enforcement paths in brand protection. She recommended that enterprises focus on their core brand assets, make early arrangements for trademark, copyright, design patent and anti-unfair competition protection, continuously consolidate the rights foundation and preserve evidence of use, and select coordinated enforcement strategies according to the dispute scenario so as to enhance the precision of brand protection.
Second half of the event
During the roundtable discussion, Zhu Fengchun, Director of Trademark and Brand Legal Affairs at ByteDance, He Tingjun, Senior Manager of Intellectual Property at Geely Holding, Zhang Lei, Intellectual Property Manager for Greater China at Nestlé (China) Co., Ltd., and Zeng Yingxian, Global Head of Trademarks at NIO Legal Department, engaged in dialogue based on the practical experience of their respective companies. This session was moderated by Yang Ning, Senior Partner at Lung Tin Intellectual Property.
The guests shared their experience in trademark management, IP R&D collaboration, global trademark portfolio planning and cross-departmental cooperation in the context of digital content ecosystems, the automotive industry, multinational consumer goods and the overseas expansion of new energy enterprises.
Rouse Moderator
Yang Yi, Partner, Rouse
Yang Yi has been deeply engaged in the field of trademarks and brands, providing leading multinational enterprises with comprehensive strategic advice and professional services. She has 20 years of practical experience in the fields of trademark and brand, copyright and design right acquisition, enforcement, dispute resolution, negotiation, as well as global portfolio planning and protection. Her clients span industries including technology and the internet, entertainment and media, pharmaceuticals, consumer goods, luxury goods, hotels, restaurant chains and industrial manufacturing. Relevant cases handled by her have been selected as “Annual Typical Cases in Trademark Review” by the China National Intellectual Property Administration. Owing to her outstanding professional capabilities and reputation in the industry, in recent years Yang Yi has received recognition from numerous international legal ranking institutions and authoritative media, including World Trademark Review and Who’s Who Legal, and serves as an expert at the Overseas Intellectual Property Dispute Response Guidance Center of the China National Intellectual Property Administration. She currently serves as Chair of the Asia-Pacific Subcommittee of INTA’s Non-Traditional Marks Committee, and previously served as Chair of the China Subcommittee of the International Trademark Association (INTA) Trademark Office Practices Committee. She has also been recognized as a Special-grade Agent in the Talent Pool of the China Trademark Association and as an Individual Gold Service Provider in Trademark Agency.
Email: ayang@rouse.com
