On 30 October, the “Su Zhi Escort” Training and Salon on Foreign-related Intellectual Property Protection for Enterprises Going Global, hosted by the Lianyungang Intellectual Property Protection Center, was successfully held. Representatives of relevant export-oriented enterprises in Lianyungang, heads of the intellectual property rights protection and assistance centers in various counties and districts, and heads of the sub-centers of the Municipal Intellectual Property Protection Center attended the event.
Sophia Hou, Director of the Guangzhou Branch of Lusheng Law Firm, was invited to participate in the thematic salon on “Analysis of New Phenomena of Overseas Infringement and Corporate Response Strategies”, and Phoebe Wu, Consultant of Rouse International and Strategic Partner of Lusheng, delivered a thematic presentation on “Steady Expansion Overseas: Insights into Overseas Online Markets and Practical IP Protection”.
With the accelerating pace of Chinese enterprises “going global”, overseas online markets have become an important battleground for many enterprises. However, the ever-changing rules of cross-border e-commerce platforms, the lagging layout of overseas intellectual property rights, and frequent malicious infringement litigation have posed more stringent challenges to enterprises’ overseas compliance operations and rights protection responses. During this event, the two speakers engaged in in-depth exchanges with the participants on these issues.
Thematic Salon: Analysis of New Phenomena of Overseas Infringement and Corporate Response Strategies
Attorney Sophia Hou, drawing on multiple cases handled by Lusheng in the field of foreign-related intellectual property services, engaged in in-depth communication with the guests on site. She has long focused on intellectual property rights protection for enterprises going overseas and is particularly familiar with rights protection pathways and operational essentials in Southeast Asia. Based on these practical experiences, she shared specific approaches for enterprises to avoid pitfalls and effectively protect their rights in the process of going global, thereby helping enterprises more effectively safeguard their intellectual property rights in overseas markets.
Photo of the event
Keynote Speech: Steady Expansion Overseas: Insights into Overseas Online Markets and Practical IP Protection
Rouse International Consultant Phoebe Wu provided an in-depth analysis of the current business ecosystem and potential risks in overseas online markets. From the perspective of corporate practice, she elaborated on core practical skills such as forward-looking planning of overseas trademarks and patents, mechanisms for responding to platform complaints, and online evidence preservation, thereby helping enterprises build a robust intellectual property “firewall” in the course of “going global”.
Rouse International Consultant Phoebe Wu
Rouse Speaker
Phoebe Wu
Consultant
Rouse International
Phoebe Wu has been deeply engaged in the field of online intellectual property rights protection for nearly 10 years, focusing on intellectual property protection on e-commerce platforms and social media. She is well versed in rights protection rules and practical operations and is adept at providing clients with full-process services such as online infringement monitoring, takedown complaints, and rights protection strategy formulation. Her client base covers well-known domestic and international brands in industries such as toys, fashion, entertainment, luxury goods, and fast-moving consumer goods. Through regular visits to e-commerce platforms and in-depth cooperation, she has tailored high-return online rights protection solutions for numerous consumer brands, effectively helping clients increase official sales and market competitiveness. She has repeatedly achieved outstanding results in the field of e-commerce rights protection, having successfully designed and implemented online rights protection programs for many overseas listed companies, completed special campaigns for comprehensive online infringement clean-up, and cooperated with major platforms to carry out targeted test purchase projects.
Email: pwu@rouse.com
