Alice Yu

Alice Yu is a seasoned intellectual property lawyer with nearly 20 years of practice. She provides both litigation and non-litigation legal services related to intellectual property for well-known multinational companies, covering areas such as trademarks, copyrights, trade names, domain names, trade secrets, patents, and unfair competition.

She has long served numerous leading multinational corporations from various industries, including luxury goods, technology, manufacturing and engineering, entertainment, sports, toys, hospitality, alcoholic beverages, and consumer goods.

With her extensive litigation experience, she has successfully represented many complex and challenging litigation cases, often involving core intellectual property rights of enterprises, achieving victories and substantial compensation after years of relentless effort. Many of the cases she has handled are of milestone significance in the domestic judicial practice and have been selected as model cases by various courts and professional institutions, including the "Top Ten Intellectual Property Cases of the Year by Chinese Courts" by the Supreme Court and the "Top Ten Annual Intellectual Property Protection Cases" by QBPC (Quality Brands Protection Committee).

Work Highlights

• Trade mark infringement and unfair competition litigation (New Balance vs New Boom), obtaining an interim injunction and a damages award of RMB 10 million (Model Cases of IP Judicial Protection of Suzhou IP Tribunal (2017-2021), Top 10 IP Judicial Protection Cases of Jiangsu Courts 2020, QBPC 2020-2021 Best 10 Cases in IP Protection (Non-criminal), Top 10 IP Cases Selected by the Supreme People's Court 2018, The Second Prize of 2021 Excellent Case Review by National Court System (Judge's article) by the Supreme People's Court, Grand Prize of 2021 Outstanding Judgment Document of Jiangsu Court System)
• Trade mark infringement and unfair competition litigation (New Balance vs New Barlun), obtaining damage awards of in total RMB 35.8 million and an interim injunction (Model Cases of Strengthening IP Protection of Shanghai Courts 2022, Model IP Judicial Protection Cases of Shanghai Pudong Court （2013~2023）, Top 10 IP Judicial Guarantee Cases by Shanghai Pudong Court, The Second Prize of 2022 Excellent Case Review by National Court System (Judge's article) by the Supreme People's Court)
• Trade mark infringement and unfair competition litigation (Burberry vs Baneberry), obtaining an interim injunction prohibiting the use of the defendant’s trade marks which have been registered for more than 5 years and obtaining the well-known trademark designations for the client’s two trade marks (Top 10 IP Judicial Protection Cases of Suzhou Courts 2021, QBPC 2020-2021 Best 10 Cases in IP Protection - Non-criminal)
• Unfair competition litigation protecting the shoe shape of New Balance’s 327 collections (Top 10 IP Protection Cases of Jiangxi Courts 2023)
• Copyright infringement litigation successfully protected the design of the eye part of a famous cartoon image, obtaining a damage award of RMB 3.5 million (Top 10 IP Judicial Protection Cases of Wuxi Courts 2023)
• Represented Hilti Aktiengesellschaft against Xilide for trademark infringement and unfair competition (Top 10 IP Cases in Zhenjiang 2021)
• Represented New Balance for administrative litigation regarding trademark No. 3954764 registered by New Barlun (QBPC 2019-2020 Best 10 Cases in IP Protection - Non-criminal)
• Copyright infringement litigation against a licensee using copyright beyond the scope of licensing (Top 10 Judicial Protection Cases of Intellectual Property Rights of Shanghai Courts 2019)
• Represented Burberry against Hangzhou Fakou Import & Export Trade Co., Ltd. and Yiwu Business Travel Investment Development Co., Ltd. for Trademark infringement and unfair competition (Top 10 IP Judicial Protection Cases of Hangzhou Courts 2019)