Alice Yu

Alice Yu is an experienced intellectual property lawyer with nearly 20 years practice. Covering areas such as trademarks, copyrights, patents, trade secrets, trade dresses, trade names, and domain names etc. Alice provides both litigation and non-litigation legal services related to IP for well-known multinational companies. She has long served numerous leading multinational corporations from various industries, including fashion, technology, manufacturing and engineering, entertainment, sports, toys, hospitality, alcoholic beverages, and consumer goods.

With her extensive litigation experience, Alice has successfully represented clients in landmark and challenging cases, often involving companies’ core IP rights, achieving victories and substantial compensation for numerous clients.

Many of the cases she has handled are of milestone significance in domestic judicial practice and have been selected as model cases by various courts and professional institutions, including the "Top Ten Intellectual Property Cases of the Year by Chinese Courts" by the Supreme Court and the "Top Ten Annual Intellectual Property Protection Cases" by QBPC (Quality Brands Protection Committee).

Work Highlights

• Represented New Balance against New Boom and others for trademark infringement and unfair competition – Preliminary injunction issued and damages of CNY 10 million awarded -- Top 10 IP Cases Selected by the Supreme People's Court 2018; Model Cases of IP Judicial Protection of Suzhou IP Tribunal (2017-2021); Top 10 IP Judicial Protection Cases of Jiangsu Courts 2020; QBPC 2020-2021 Best 10 Cases in IP Protection (Non-criminal)
• Represented BURBERRY against BANEBERRY’s producers and distributors for trademark infringement and unfair competition - Preliminary injunction issued based on the recognition of the well-known status of Burberry trademarks and damages of CNY 5 million awarded -- Top 10 IP Judicial Protection Cases of Suzhou Courts 2021; QBPC 2020-2021 Best 10 Cases in IP Protection (Non-criminal)
• Represented New Balance against New Barlun and others in a trademark infringement and unfair competition case – preliminary injunction issued and damages of CNY 25 million awarded -- Model Cases of Strengthening IP Protection of Shanghai Courts 2022; QBPC 2022-2023 Best 10 Cases in IP Protection (Civil)
• Represented New Balance against New Barlun in an unfair competition case, successfully protecting “N” goods decoration – damages of CNY 10 million awarded -- Top 10 IP Judicial Guarantee Cases by Shanghai Pudong Court; Model IP Judicial Protection Cases of Shanghai Pudong Court （2013~2023）
• Represented Universal Pictures against a company for copyright infringement, successfully protecting the artistic works related to the Minions’ eyes -- Top 10 IP Judicial Protection Cases of Wuxi Courts 2023
• Represented New Balance against copycats imitating the shoe shape of the New Balance 327 series -- Top 10 IP Protection Cases of Jiangxi Courts 2023
• Represented Universal Pictures against its licensee who used copyrights beyond the authorized scope -- Top 10 IP Judicial Protection Cases of Shanghai Courts 2019
• Represented Hilti Aktiengesellschaft against Xilide Zhenjiang Company for unauthorized use of trademark and trade name -- Top 10 IP Cases in Zhenjiang 2021
• Represented a prominent international media conglomerate against a local company in Ningbo for unauthorized use of cartoon images and name -- Top 10 IP Cases of Ningbo Courts 2018
• Represented B&Q against Quanzhou Baianju Company for unauthorized use of trademark and trade name -- 2010-2012 Top 10 IP Cases in Fuzhou
• Represented an international clothing brand in a trademark infringement case – highest statutory damages awarded -- Top 10 IP Cases in Shanghai 2007
• Represented the Scotch Whisky Association in a trademark dispute against a wine company in Qingdao, successfully protecting the collective trademark