Alice Hou

Alice Hou is an outstanding lawyer in the field of intellectual property protection and rights enforcement, with nearly 10 years of practical experience. Her expertise includes managing disputes over trademarks, copyrights, patents, trade secrets, and unfair competition.

Alice has served numerous leading domestic companies and well-known multinational corporations, primarily those operating in the sports, entertainment, technology, fashion and luxury goods, toys, daily chemicals, and pharmaceuticals sectors. Alice’s specialty is IP criminal litigation and administrative actions.

Alice has handled several groundbreaking cases that have been instructive for the handling of similar cases in the field of intellectual property nationwide or locally. Many of these have been recognized as model cases by courts at various levels, procuratorates, and industry organizations, including the "Top Ten National Procuratorial Intellectual Property Protection Model Cases of the Year" by the Supreme People's Procuratorate and the "Top Ten Annual Intellectual Property Protection Cases" by the QBPC (Quality Brands Protection Committee). Alice has also been repeatedly included in the "Managing IP: IP Stars" list.

Work Highlights：

    Led the team handling the following cases:

• Advising a well-known multinational brand in criminal case against 3 individuals for selling goods with counterfeit registered trademark -- Top 10 IP Judicial Protection Cases of Jinhua Courts 2023

• Advising a well-known outdoor equipment brand against an individual and a company for counterfeiting registered trademark -- Model Cases of IP Protection by Jinan People's Procuratorate

• Advising Cisco against 4 individuals for trademark infringement -- Outstanding IP Litigation Cases in Lingnan Region 2022; Top 10 Trademark Cases in Shenzhen 2022

• Advising Universal City Studios against an individual in a criminal case for the "Minions" shaped toy aircraft -- QBPC 2021-2022 Best 10 Cases in IP Protection (Criminal)

• Advising Oxford University Press and McGraw-Hill Education against an individual for trademark infringement -- Outstanding IP Litigation Cases in Lingnan Region 2020; Top 10 Foreign-Related IP Cases in Guangdong 2020; Top 10 Trademark Cases in Shenzhen 2020

•  Advising a world’s leading toy and entertainment company against an education technology company and an individual for counterfeiting registered trademark -- CBLJ Deals of the year 2022 (Dispute & Investigations); Example IP Cases in China's Courts 2021; Model Cases on Innovation-Driven IP Protection by The Supreme People's Procuratorate; Top 10 Criminal Cases of IP Protection by Shanghai No.3 Intermediate Court and No.3 Branch of Shanghai Procuratorate; Top 10 IP Judicial Protection Cases of Shanghai Courts 2021

• Advising CCA and B, LLC against an individual in a criminal case for copyright infringement -- Model IP Cases of Shenzhen Longgang People's Procuratorate (2017-2021); Outstanding IP Litigation Cases in Lingnan Region 2020; Top 10 Foreign-Related IP Cases in Guangdong 2020; Top 10 IP Cases of Shenzhen Longgang Courts (2016-2020)

• Advising Spin Master against a technology company and others for counterfeiting registered trademarks -- Example IP Cases in China's Courts 2019; Outstanding IP Litigation Cases in Lingnan Region 2020; Top 10 Foreign-Related IP Cases in Guangdong 2020; Top 10 IP Cases of Shenzhen Longgang Courts (2016-2020); Top 10 IP Trial Cases in Shenzhen 2019; Top 10 Trademark Cases in Shenzhen 2019

• Advising Daniel Wellington against an individual in Guangdong Province for counterfeiting registered trademark -- Model IP Protection Cases Selected by The Supreme People's Procuratorate 2019; Top 10 IP Trial Cases in Shenzhen 2019

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  Advising a multinational information technology group against 5 individuals in Shandong Province for counterfeiting registered trademark -- Model IP Protection Cases Selected by The Supreme People's Procuratorate 2019

• Advising a leading global technology company against three individualsfor counterfeiting registered trademarks -- Model IP Protection Cases Selected by The Supreme People's Procuratorate 2018